Social Media Executive

**_We are expanding our Tipsy Family _**If you are passionate about F&B and looking for a job that is thrilling and fulfilling, you'll love it here at Tipsy Collective We are looking for energetic, motivated individuals who enjoy working in an ever-changing environment.

**_A People-First Culture _**Tipsy Collective is a multi-concept holding group led by a team of passionate individuals who seek to present hospitality uniquely through a series of thoughtful concepts. Tipsy Collective's brand and its foundation was built from the client lens as a basis for everything we do. It is this exceptional client loyalty and our talented employees that form our bedrock.

**Why join us?**

At Tipsy Collective, we offer you 4 Value Propositions we hold closely to our heart which are
- **Healthy Working Environment **- Providing you a safe, fun, and healthy workspace while you thrive.
- **Adaptability **- Being prepared and have the agility to prepare solutions for any situations.
- **Innovation **- Coming together to brainstorm and execute great and fun ideas.
- **Growth **- Seeking new concepts and ideas to bring new experience to you.

**Responsibilities**:

- Conceptualise and execute digital, online and social media strategies such as Facebook, Instagram and TikTok.
- Create compelling and engaging content across multiple platforms - both owned and paid
- Develop social media strategy and drive calendar planning
- Set campaign KPIs and help track benchmarks for reporting
- Provide actionable insights based on data, best practices and industry trends
- Identify and engage with influencers and superfans to amplify brand awareness
- Compile, measure, and analyse all social media data
- Monitor, manage, and communicate with our community

**Administration, Processes and Reporting**
- Work closely with the marketing manager to generate engaging content on a consistent basis
- Be able to seamlessly move cross-functionally across many groups in the company to keep everyone updated and in the loop
- Perform research on current benchmark trends and audience preferences along with the marketing team

**Digital Marketing**
- Conceptualise and execute and oversee digital, online and social media strategies such as Facebook, Instagram and TikTok.

**Requirements**:

- 2 years managing multiple social media accounts (various verticals a plus)
- Diploma, Post Graduate Diploma, Bachelor's Degree, or a Professional Degree will be an added advantage
- Hands on experience in content management, ability to deliver creative content (text, image and video)
- Excellent writing and editing skills; creative storyteller with unwavering attention to detail and a strong command of English
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- You will feel right at home if you have a positive attitude, a great sense of humour and a can-do attitude
- Ability to work independently at times without supervision while maintaining updates as needed
- Prior experience and a love for music, nightlife, hospitality, and entertainment is advantageous - as these are the things we live and breathe daily
- Able to commit to a non-desk-bound role and hours
- Excellent communication and strategic thinking abilities with a problem-solving aptitude.
- Solid understanding of broad marketing concepts to align with business goals.
- Prior experience and a love for music, nightlife, hospitality, and entertainment is advantageous - as these are the things we live and breathe daily
- Able to commit to a non desk-bound role and hours when situation calls for it

**You can also check out the links below to see what Tipsy is up to