Global Paid Search Lead

22 hours ago

Singapore Ethos BeathChapman Full time

**Job Details**:
**Location**

Singapore

**Salary**

Competitive Salary

**Job Type**

Permanent

**Ref**

BH-178447

**Contact**

Amreen Rahman- **Posted**

about 3 hours ago

**PRIMARY RESPONSIBILITIES**:
**As the Paid Search Lead you will**:

- Keep up to date with the latest SEO and SEM trends in the industry and maintain a good working knowledge base of articles and learnings
- Collaborate with a range of partners, e.g., Online/Mobile platforms, Digital Banking, Brand & Marketing, Marketing agencies, Legal, Compliance, Security
- Own interaction points with members of the wider global teams (e.g., Squad Leaders, Digital Sales and Marketing Head of countries, analytics specialist etc.) and any other relevant stakeholders to get SEM

**REQUIREMENTS**:

- 9 years of professional experience in developing and executing SEM programs
- Running SEM program for a large-scale brand across multiple markets is a big plus
- Proficiency and knowledge of working and implementing a cohesive SEM-SEO strategy
- Expert knowledge of SEM tools, including SEMRush, Google ADs, Keywordtool.IO, Marin etc.
- Working Knowledge of other analytics and data visualization tools, including Google Analytics, Google Trends, Adobe Analytics
- Experience in managing SEM programs in Retail banking or financial services is an added advantage

Reg No. R1871214
- BeathChapman Pte Ltd
- Licence no. 16S8112

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