Paid Search Lead

Our client is an ed-tech company founded in 2013 from the idea that through personalized education, we can transform students into the world’s leaders of tomorrow. Since then, we have rapidly grown a mission-driven team who are dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students. Their tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, UK, and beyond.

We are seeking a highly driven Paid Search Lead to join our expanding HQ Performance Marketing Team. This newly created role offers a unique opportunity for an individual with a strong growth mindset to lead us in scaling our paid search campaigns to new heights. The Paid Search Lead will be reporting directly to the Senior Digital Marketing Manager of Growth.

**What you will be working on**:

- **Strategic Leadership**:Lead our global digital marketing efforts by partnering with regional Digital Marketing Managers to elevate Paid Search campaigns, ensuring alignment with our overarching marketing strategies.
- **Performance Optimization**:Execute comprehensive audits across markets to pinpoint and leverage optimization opportunities, thereby enhancing campaign performance and efficiency.
- **Content Development**:Craft engaging ad copy based on thorough keyword research. Manage and optimize key campaign elements, including conversion rates and bidding strategies, to maximize impact.
- **Data-Driven Analysis**:Employ advanced analytics to dissect campaign data, evaluate keyword costs, and testing the effectiveness of landing pages. Share insights on emerging opportunities and potential risks, fostering informed decision-making.
- **Tracking and Accuracy**:Guarantee the integrity of campaign data through meticulous tracking using Google Tag Manager and Analytics, ensuring actionable insights for continuous improvement.
- **Team Empowerment**:Mentor team members in Paid Search excellence, guiding their campaigns towards success and encouraging the adoption of innovative strategies.
- **Revenue Growth**:Collaboratively spearhead initiatives with the performance marketing team to boost revenue through strategic non-brand campaigns.
- **Innovative Experimentation**:Pilot and perfect new Paid Search strategies and channels, embracing experimentation to uncover growth avenues and expand our digital footprint.
- **Optimize for Success**: Improve campaign efficiency by conducting ad copy tests, carrying out continuous optimizations, and ensuring campaigns perform at their peak levels.

**Requirements**:

- **Experience**:Minimum 4 years in paid search (advanced Google and Bing skills required) and 3+ years using Google Analytics, Looker, or similar tools.
- **Language Skills**:Proficiency in written and spoken English.
- **Track Record**:Proven lead generation and audience growth capabilities.
- **Team Player**:Ability to collaborate effectively with diverse teams and regions.
- **Tools**:Proficiency with bid management platforms like Kenshoo, Marin, or Search Ads 360 and basic knowledge of Asana or similar tools.
- **Revenue Growth**:Driving year-over-year growth in digital revenue from Paid Search campaigns.
- **Thought Leadership**:Becoming a search strategy thought leader within the team and organization.

**Things we love**:

- A deep understanding of paid search best practices and the willingness to stay updated on industry trends.
- Strong analytical skills with the ability to dive deep into data, discover trends, and draw actionable insights.
- Excellent communication skills with the ability to clearly and effectively guide team members.
- A persistent drive for growth and the ability to test, learn, and refine strategies.
- A team player who thrives in a collaborative environment and is committed to building strong relationships with stakeholders