Paid Search Specialist

**So, who are we?**

Hello, we’re IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.

We are ambitious. Over 340,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.

We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

**The Opportunity**

As we accelerate our transformation to unlocking the potential of investors, we're looking for a detail-orientated and ambitious Paid Search Specialist to play a key role in shaping how we engage, retain, and grow our customer base.

We’re looking for a superstar with deep expertise in conversion-focused campaigns. This role is perfect for someone who lives and breathes performance marketing in an in-house environment, and has a proven track record of scaling paid search campaigns efficiently.

**What You’ll Do**
- Own and execute high-performance Google ad campaigns (with a focus on conversions, app campaigns, and ROAS).
- Design and implement full-funnel paid search strategies, aligned to business goals across APAC and ME markets.
- Partner with creative teams to brief, test, and iterate ad creatives based on performance insights.
- Build a structured experiment roadmap, run A/B tests, and push innovation across targeting, formats, and bidding.
- Use tools like Google Analytics and Funnel.io (or similar) to analyze performance and drive actionable insights.
- Collaborate cross-functionally to ensure seamless customer journeys and tracking.
- Stay on top of platform updates, algorithm changes, and industry trends to continuously evolve our approach.

**What You’ll Need For This Role**
- 5+ years of experience running performance-driven paid search campaigns, especially on Google (with a minimum of 2 years in-house / client side).
- Strong analytical mindset fluent in campaign analysis, attribution, and incrementality concepts.
- Proficient in Excel/Sheets, with bonus points for SQL, Looker, or other BI tools.
- Experience working with creative teams and translating data into clear creative feedback.
- Exceptional attention to detail, paired with strong strategic thinking and business acumen.
- Comfortable in ambiguity; you’re proactive, resourceful, and make things happen without waiting to be told.
- Clear understanding of conversion metrics: CAC, ROAS, LTV, AOV, etc.
- Passion for testing, learning, and driving performance through structured experimentation.
- Able to manage budgets effectively and forecast spend vs outcomes confidently.

**How We Work**

We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office - which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:

- Lead and Inspire: Drives trust, alignment, and enthusiasm
- Think Big: Focus on the problems that most impact commercial outcomes
- Champion the client: Understand and prioritise client's needs
- Deliver at pace: Push for fast, sustainable growth;
- Raise the bar: Take ownership, be accountable and share feedback

**The Perks**

Your growth fuels our success Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.