Paid Media Specialist

14 hours ago

Singapore DUOTECH PTE. LTD. Full time

We’re on the lookout for passionate individuals that are driven, self-motivated and enthusiastic. A career full of growth, a job full of learning opportunities and a team full of youthful exuberance, is our commitment to you.

As a Paid Media Specialist, you will be responsible to support your Supervisor in digital media planning and operations, including:
**Planning**
- Assist your Manager to develop media strategy, channel/ platform recommendations and prepare the detailed media flow-plan;
- Leverage available planning tools and liaise with media owners for proposals;
- Facilitate the day-to-day operations, media trend updates and various campaign reports on regional/global levels.

**Digital Operations**
- Negotiate with media owners for better rates and value adds;
- Book ads - both managed service and self-service across various platforms;
- Liaise with media vendors & agencies for material submission;
- Digital ad ops (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing);
- Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others);
- Oversee all performance across channels (Paid Social, Programmatic, Direct Media buys etc.);
- Monitor and optimize performance during campaign period across platforms such as Google Adwords, Google Analytics, Facebook, LinkedIn etc.
- Weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings.

**Responsibilities**:

- Within your specific domain, there will be different opportunities where you can get involved in strategising, planning as well as execution of different marketing activities
- Participate in meetings, workshops and other learning opportunities

**Qualifications**
- 2 to 4 years’ of digital media experience
- Experience in Paid Social, Media buying and Programmatic, Paid Search is a plus
- Meticulous, good with numbers and able to organise and prioritise tasks and work under tight timelines
- Resilient to change and willing to keen to learn new skills
- Strong communication skills, both written and verbal, with internal and external parties
- Ready to take up initiatives and ownership of projects

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