Associate, Employer Brand

**Location**:Singapore, SG

**Job Function**:Human Resource & Organization Department

**Job Type**:Permanent

**Req ID**:16105
- GIC is one of the world’s largest sovereign wealth funds. With over 2,000 employees across 11 locations around the world, we invest in more than 40 countries globally across asset classes and businesses. Working at GIC gives you exposure to an extraordinary network of the world’s industry leaders. As a leading global long-term investor, we Work at the Point of Impact for Singapore’s financial future, and the communities we invest in worldwide.

**Human Resource & Organization Department**
- We drive GIC’s talent strategies, and shape the organisational culture to sustain GIC’s long-term performance.

**What impact can you make in this role?**
- You will be part of the Employer Brand (EB) team positioning GIC as the top-of-mind employer of choice across our 11 offices. Our aim is to deliver a consistent employer brand across channels, conveying our compelling employer value proposition for both graduate recruitment and experienced hires. We collaborate with the business to craft fit-for-purpose messages for targeted populations. We also work closely with top creative agencies to develop impactful content.

**What will you do as an Associate, Employer Brand?**
- In this role, you will play a key part in shaping our EB strategy and ensuring its effective execution across multiple domains.

**Strategy**
- In a small and nimble team, you will help shape and maintain a strong employer brand strategy that conveys GIC's 'fresh spirit' to the next generation of talent, while refining our value proposition and key messages, both visually and in written form.
- Continue to evolve our employer brand guidebook over time to ensure relevance and coherence.

**Campaigns**
- Oversee campaigns across various media channels.
- Support employer brand marketing events.
- Work with creative agency partners to stage larger campaigns.
- Generate written and design content for smaller initiatives.

**Analytics**
- Monitor, track, and optimise the effectiveness of employer brand and marketing performance metrics across channels: content viewership, content engagement, target audience perceptions (inputs), and recruitment outcomes (outputs).
- Develop a dashboard for ongoing tracking of these metrics.
- Recommend strategic pivots and actions based on insights from the data.

**What qualifications or skills should you possess in this role?**
- 3+ years of advertising, marketing and/or corporate communications experience in a top-tier organisation.
- Strong copywriting skills
- Understanding of social media and Google Analytics.
- Strong communication and interpersonal skills for effective collaboration with stakeholders.
- Grit, a can-do spirit, ready to hit the ground running and deliver on brief and on time.

**Work at the Point of Impact**
- We need to be forward-looking to attract the right people to help us become the Leading Global Long-term Investor. Join our ambitious, agile, and diverse teams - be empowered to push boundaries and pursue innovative ideas, share your views, and be heard. Be anchored on our PRIME Values: Prudence, Respect, Integrity, Merit and Excellence, which guides us in how we make our day-to-day decisions. We strive to inspire. To make an impact..

**Flexibility at GIC**
At GIC, our offices are vibrant hubs for ideation, professional growth, and interpersonal connection. At the same time, we believe that flexibility allows us to do our best work and be our best selves. Thus, our teams come into the office four days per week to harness the benefits of in-person collaboration, but have the flexibility to choose which days they work from home and adjust this arrangement as situational needs arise.

**GIC is an equal opportunity employer**

**Learn More about our Human Resource & Organization Department here**: