Content Marketing Specialist

14 hours ago

Singapore DIGIFY PTE. LTD. Full time

**The Role**
We are seeking a **Content Marketing Specialist**who can drive conversions and engagement through creating and managing an impactful content strategy. This is not a writing-heavy role, as we have a pool of outsourced writers, but rather a marketing-focused position requiring a strong content strategist, editor, and social media manager.

You will be responsible for identifying the type of content needed to achieve our marketing objectives, ensuring it meets high-quality standards, promoting it via our marketing channels, and bringing measurable results. You should have a strong ability to edit, repurpose, and optimize content for various channels, with a focus on conversions. Additionally, you will oversee the performance of our social media strategy and develop Sales Enablement materials to support revenue growth.

Since our software serves a niche B2B tech market, gaining a deep understanding of our customers, industries, and use cases will be critical to your success. Experience in B2B tech startups, product marketing, or a related field will be highly advantageous.

**What You’ll Be Doing**
- Develop a deep understanding of Digify’s product, customer personas, industries, and competitors.
- Create and execute a content strategy focused on driving conversions, engagement, and brand awareness.
- Collaborate with cross-functional teams, including sales, product, and customer service, to ensure content aligns with business goals.
- Brief, manage and oversee external writers to scale content production while maintaining quality.
- Act as the final editor, ensuring content meets high standards of relevance, quality, and impact.
- Produce, oversee and promote content designed for specific marketing goals, such as:

- SEO-optimized articles and landing page copy.
- Customer case studies to showcase success stories.
- Thought leadership pieces, whitepapers, and reports.
- Engaging social media content tailored for platforms like LinkedIn.
- Manage Digify’s social media presence, including creating and promoting content, monitoring engagement, and optimizing performance.
- Develop and maintain Sales Enablement materials, such as pitch decks, one-pagers, and product brochures to support the Sales team.
- Analyze content and social media performance metrics, providing actionable insights to stakeholders for continuous improvement.
- Stay updated on content marketing trends, SEO best practices, and social media strategies to ensure Digify remains competitive.

**Requirements**:

- Bachelor’s/Master’s degree in marketing, communications, journalism, or a related field.
- Strong editorial and strategic skills, with experience in content review, strategy, and optimization.
- At least 2 years of experience in content marketing for a tech B2B company.
- Proven track record of planning and executing content strategies that deliver measurable results.
- Familiarity with SEO principles, social media management, and marketing funnels.
- Experience creating and optimizing content for various channels, particularly LinkedIn.
- Background in product marketing and copywriting is a significant plus.
- Experience with backlink building is a bonus.
- Strong communication skills, with the ability to work collaboratively across departments.

We are looking for a results-driven marketer who can lead our content strategy, elevate our social media presence, and support sales enablement with impactful materials. If you’re ready to shape the narrative and drive conversions, we’d love to hear from you.

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