Marketing and Content Specialist
9 hours ago
**Job Description: Marketing and Content Specialist - Chinese Market
**Location**:Singapore / Dubai
**Key Responsibilities**:
- Develop and execute marketing strategies targeting Chinese residents for the Dubai Golden Visa program.
- Create, edit, and manage engaging content for TikTok and other Chinese social media platforms (e.g., WeChat, Weibo).
- Build a robust content calendar that aligns with the marketing goals and resonates with the Chinese audience.
- Utilize creative storytelling and video content to promote the benefits and lifestyle of the Dubai Golden Visa.
- Monitor social media trends, insights, and platform updates to optimize content and increase engagement.
- Collaborate with the digital marketing team to ensure consistent messaging across all channels.
- Analyze campaign performance data and adjust strategies to achieve desired results.
- Engage with followers, respond to inquiries, and foster a sense of community to build brand loyalty.
- Develop partnerships with influencers and content creators to enhance brand reach and visibility.
**Qualifications**:
- Native or fluent in Mandarin; proficiency in English.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in marketing and content creation, preferably targeting Chinese consumers.
- Expertise in creating and managing content on TikTok and other Chinese social media platforms.
- Strong understanding of Chinese culture, consumer behaviour, and digital trends.
- Creative thinker with excellent storytelling and video production skills.
- Data-driven with the ability to analyze performance metrics and optimize campaigns.
- Knowledge of the Dubai Golden Visa program or experience in promoting similar products/services is a plus.
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