Growth Manager
3 days ago
**Key Responsibilities**:
**1. Growth Strategy & Performance Analysis**:
- Analyze and optimize growth funnels**:acquisition, activation, retention, revenue (AARRR)**.
- Identify bottlenecks in the user journey and propose solutions based on data.
- Work closely with the product, marketing, and content teams to design and execute **data-informed growth experiments**.
**2. Data Analysis & Reporting**:
- Set up and maintain dashboards to track key growth metrics (e.g., CAC, LTV, K-Factor, ROAS).
- Perform cohort analysis, funnel analysis, churn prediction, and user segmentation.
- Prepare clear, actionable reports to guide cross-functional decision-making.
**3. A/B Testing & Experimentation**:
- Design, execute, and interpret **A/B tests**for feature releases, landing pages, and onboarding flows.
- Monitor test results for statistical significance and recommend rollout strategies.
**4. Collaboration & Tooling**:
- Collaborate with engineers and analysts to ensure proper **event tracking and instrumentation**(via Mixpanel, Amplitude, Firebase, etc.).
- Work with SQL, Google Sheets, or BI tools to derive insights.
- Contribute to building a **growth playbook**based on successful tests and frameworks.
***Requirements**:
- Bachelor’s degree in a relevant field (e.g., Statistics, Computer Science, Business Analytics, Economics).
- 2-4 years of experience in a **growth, product analytics, or marketing analyst**role.
- Proficient in **SQL**and experience with **analytics tools**(e.g., Amplitude, Mixpanel, Google Analytics, AppsFlyer, Tableau).
- Familiarity with **growth concepts**: CAC, LTV, churn, retention, virality, ROAS, etc.
- Strong critical thinking and business judgment; able to turn numbers into action.
- Experience working in a **startup or mobile app environment**preferred.
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