Growth Manager
1 week ago
**About Us**: We are a next-generation "Swipe & Play" social gaming platform, enabling users to discover and instantly play a wide variety of mini-games with voice chat, real-time challenges, gifting, and social engagement — much like the TikTok of gaming. Our monetization strategy spans both **IAG (In-App Gifting)**and **IAP (In-App Purchases)**, with upcoming support for user-generated content (UGC) game creation. After completing a successful pilot in the Middle East, we are now launching in Southeast Asia — focusing on Indonesia, the Philippines, and Thailand. Our goal: achieve breakout growth within 90 days via seed user acquisition, KOL-driven marketing, retention, and monetization validation. To lead this mission, we’re looking for an internationally-minded and highly execution-driven **Growth Manager**to own market activation and growth frameworks across SEA. **Key Responsibilities**: **1. Cold Start Execution**: - Localize and execute cold start strategy across multiple Southeast Asian markets, including acquisition channels, launch schedule, media mix, and KPI benchmarks. - Lead user acquisition tactics such as **seed user onboarding**, **campus-based virality**, and **voice room bootstrapping**, including referral/invite programs and viral growth loops. - Own early-stage growth metrics**:registration rate, D1/D7 retention, viral coefficient (K-factor), ARPU**, and optimize the conversion funnel. **2. KOL / Influencer Collaboration**: - Drive KOL/KOC strategy by working with local MCNs and directly onboarding creators on platforms like **TikTok, YouTube, and Facebook**. - Manage hybrid KOL collaboration models (e.g., base fee + CPA), monitor performance, and optimize for conversion and ROI. - Develop creator campaign assets, incentives (e.g., challenges, leaderboards), and community content packages to spark UGC and viral traction. **3. Growth Operations**: - Collaborate with product and engineering to roll out **localized growth mechanics**: invite events, team-based competitions, leaderboard-driven activities. - Analyze country/channel/content-type performance to iterate on **distribution, engagement, and monetization strategies**. - Lead product localization across game lists, voice room interactions, visual content, and **payment experiences**. - Build and grow **local player communities**via platforms like Facebook Groups and Discord, organizing both online and offline engagements. - Develop long-term brand assets and user-generated narratives: featured rooms, community stories, creator development programs. **Requirements**: We’re looking for someone who: - Has **3+ years of experience in growth or marketing operations**, ideally with hands-on cold start experience in gaming, live streaming, social, or mobile apps. - Understands and applies growth models such as **CPI, LTV, ROAS, CAC, and K-factor**, and is comfortable with data-driven decision-making. - Has worked with **MCNs and influencers**, and can independently drive campaigns with ROI accountability. - Is culturally fluent in **Southeast Asian markets**with a good grasp of regional content trends (e.g., game shorts, leaderboard virality, social challenges). - Is highly self-driven and able to **deliver results under tight timelines with limited resources**.
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