Senior Executive, Consumer Insights

**Job Description**:
**ABOUT THIS JOB**

At NielsenIQ we are committed to helping our clients grow through a comprehensive understanding of consumer behavior, and by leveraging ongoing innovations in technology. Our work helps our clients set growth strategies, and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.

**RESPONSIBILITIES**
- Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative storytelling to clients with insightful and actionable recommendations.
- Deliver three aspects of actionable insights KPIs: (1) quality of data, (2) quality of analysis and (3) quality of delivery (incl. reporting and presentation).
- Build strong relationships with clients through an empathetic understanding of clients’ needs/requirements and consultative advisory.
- Assist in driving continuous innovation and leveraging new techniques and technologies in the field of qualitative research.

**ABOUT YOU**

The Senior Executive for Qualitative Research, Consumer Insights assists the Consumer Insights at NielsenIQ in leading the qualitative research team and is responsible for supporting the quality of research output as well as the engagement & client management of the practice area. He/she should be recognized and seen as having a strong interest in Qualitative research. Experience of working with (or previous academic studies within) Ethnography, Semiotics, Design thinking, and UI/UX is also valuable to the role.

**Qualifications**:

- Having around 2-3 years of core work experience within Qualitative Market Research
- A degree in any of the following areas
- sociology, anthropology, psychology, communications, business is desirable
- Strong research discipline and exposure, with ability to synergize both quantitative and qualitative research
- Result-focused; optimistic; loves changes and making a difference

Additional Information
**About NielsenIQ**

We’re in tune with what the world is buying. If you can think of it, we’re measuring it. We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of what’s happening now and what’s coming next for our clients. Today’s data is tomorrow’s marketplace revelation.
We like to be in the middle of the action. That’s why you can find us at work in over 90 countries. From global industry leaders to small businesses, consumer goods manufacturers to retailers, we work with them

**About NielsenIQ**

NielsenIQ is a global measurement and data analytics company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world’s population. Focusing on consumer-packaged goods manufacturers and FMCG and retailers, we enable customers to defy what’s possible. How? We combine unparalleled datasets, pioneering technology, and the industry’s top talent to create insights that unlock innovation. Join us and change the landscape.

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**Our commitment to Diversity, Equity, and Inclusion**

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.