Senior Manager, Consumer Insights

**Job Description**:
Reporting to the FMCG & Retail Vertical leader within Consumer Insights team and based in Singapore, the main responsibility of the Senior Research Manager, is to support the business development & sales function within Consumer Insights team, focusing on a diverse set of customized qualitative and quantitative research solutions including Brand Health, Usage and Attitude, Shopper, Segmentation, Product & Concept test and Customer Experience studies.

In addition to supporting the FMCG& Retail vertical leader in business development & sales function, he/she is also expected to provide coaching and mentoring (where required), ensuring smooth execution of the projects, delivering high quality of insights to clients and within time and budget. He/she is must be passionate about story-telling, curious to understand the latest market trends in FMCG and retail, is willing and able to take on full responsibility and hands on for delivering projects, achieving high client satisfaction.

**Responsibilities**

The Senior Research Manager will be in charge of managing business development (20%) and delivery of quantitative customized research projects within FMCG & Retail team (80%) and will take responsibility in the key following areas including but not limited to:
Business Development and Sales:

- Performs business development with new FMCG & Retail clients including conducting credentials presentation to clients.
- Identify decision makers and pursue meetings for business discussions
- Work independently to establish new client relationships to grow sales and profitability of research studies for FMCG & Retail clients.
- Develop and execute sales plans for FMCG & Retail clients
- Develop and foster strategic high trust client relationship by providing solutions to enable client’s success through understanding of their business needs and demonstrating NielsenIQ value through high impact client delivery.
- Manage sales process, prepare cost estimates and design appropriate solutions to meet client needs, creating impactful and winning proposals
- Accountable for FMCG & Retail financial KPI (both revenue and margin)

Project Delivery:

- Review and finalized draft questionnaire designs and reports prepared by juniors.
- Conduct advanced issue-based analyses, deliver proactive insights, and build effective analytical presentations and deliver the verbal presentation
- Ensure all deliverables meet client needs and generating strong insights
- Take initiative in seeking resources/assistance, make corrections while ensuring the project executed within the schedule timeline and budget
- Participate in regular review/revisions of systems and procedures with the end goal of improving productivity and cost efficiency in the department

**Qualifications**:

- BA / BS Require
- At least 7 years of market research experience (mix of business development and delivery). Experience in FMCG & Retail clients is a plus.
- Experience in client servicing and have interacted with senior partners in a client organization
- Has strong base of client relationships

Additional Information

**About NIQ**

NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View.

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