Senior Executive, Partnership and Market Development

**Who We Are**:
The Institute for Adult Learning (IAL), an autonomous institute of the Singapore University of Social Sciences (SUSS), is at the forefront of building capabilities and offering continuing professional development for an effective, innovative and responsive Training and Adult Education (TAE) sector.

**About The Role**:
The primary function of this role is to manage and execute marketing campaigns and initiatives to drive awareness, engagement, and adoption of IAL’s programmes. The role requires strong project management skills and the ability to collaborate with various teams, including the call centre which is to be established within the division.

**What You Will Be Doing**:

- Outreach and engage identified targeted segments (individuals/enterprises) to partake in IAL's programmes through marketing agencies or internally, specifying the types of campaigns (e.g., digital, social media, traditional) and their respective goals.
- Conceptualise tactical marketing campaigns aligned to organisational directions and goals to promote IAL’s offerings.
- Run marketing campaigns to promote IAL’s programmes, initiatives, and services, with specific KPIs and metrics for tracking success.
- Development of marketing materials and assets based on the overall marketing strategy, budget allocation, and respective teams in IAL, ensuring collaboration with other departments to support the campaigns.
- Track success of social and digital media initiatives and ensure set KPIs are met by analysing key data, focusing on continuous improvement and staying updated with the latest marketing trends and technologies.
- Manage procurement of service providers (e.g., creative agencies, production houses) in accordance with the SUSS procurement policy, SSG marketing guidelines and budget planned.
- Collaborate with stakeholders in various projects, ensuring cohesive marketing efforts across departments.
- Special Projects and Ad-hoc Duties through participation in cross team and/or divisional projects to meet organisational needs and demands amidst evolving environments, as well as other operational tasks and duties that may be assigned from time-to-time.

**Job Requirements**:

- Tertiary qualifications, preferably in the area of business development, marketing, mass communications or business administration, or a related field.
- 5+ years of experience in marketing operations, analytics, or performance marketing, preferably in the education, professional development, or public sector.
- Able to do data analysis and information research
- Familiarity with SEO, SEM, paid advertising metrics, and A/B testing methodologies is a plus.
- Experience working with public institutions, government-funded programmes, or training providers is a plus.
- Ability to communicate well so as to act as liaison and help reach out to stakeholders, such as faculty and admin staff from other departments and divisions as well as associates and other external stakeholders.

**Others**
- The successful appointee will be based in IAL Campus located at Lifelong Learning Institute next to Paya Lebar MRT station

**What We Offer**:
At SUSS, we advocate the Spirit of Learning and pride ourselves as lifelong learners. You will gain access to various learning platforms and plenty of development opportunities to support your growth in a meaningful career

Besides that, you will also get:

- Competitive Pay Package
- Hybrid Work Arrangement (Subject to Job Role)
- Medical Benefits
- Flex Benefits
- Family Care Leaves
- Volunteer Service Leaves
- Wellness & Recreation Activities
- Lifelong Learning Opportunities
- Career Development Opportunities through Internal Job Postings and Transfers