Regional Therapeutic Area Lead Rd

Role Summary

The Regional Area Therapeutic Lead (RTAL) is the category business expert in the region and thought partner to Cluster Presidents, Country Managers and Category Leads proving healthy tension. Short/mid-term focus: regional vision, growth opportunities, challenging business ambitions, MW focus, 3 yrs S&OP planning (resources allocation across portfolio/countries, inline products, and launches)

ROLE RESPONSIBILITIES
- Sets regional vision and direction for the therapeutic area (objectives, strategies, tactics, omnichannel strategies, products lifecycle from pre-launch, etc.).
- Accountable for the therapeutic area performance at the regional level, proactively tracking TA’s P&L performance, brands budgets and relevant launches' uptake metrics.
- Partners and creates healthy tension with the Regional President on regional Operating Plan forecasting. And designs interventions to mitigate risks and maximize opportunities.
- Proactively recommends Buy-Up opportunities, seeks top-down alignment, endorsement and funding to boost category growth.
- Leads the cross-functional matrix to develop and execute category or asset specific strategies and generate rapid uptake.
- Liaise with Global Team to deliver and align business priorities and aligns with Cat Leads to ensure appropriate interpretation and execution of Global strategy and vision, portfolio prioritization and resource allocation at country level.
- In partnership with PML, prioritizes and coordinates the new products launch planning
- Drives innovation and breakthrough projects, aligned with the Go-to-Market transformation
- Responsible for people coaching and mentoring across a geographically dispersed virtual team, including enhancement of marketing capabilities

Qualifications:
Leadership
- Growing and Inspiring Others to Bring Their Best
- Sustaining Owning our Purpose and Compliance Culture, inspiring others by role modeling our values
- Driving an inclusive environment that treasures Joy and encourages colleagues to bring bold ideas forward
- Track record of successfully operating and achieving results in a matrix environment.
- Commit to excellence and compliance - both in the results achieved and in how they were earned. - Demonstration of strong strategic thinking skills, as evidenced by the ability to identify alternative scenarios, resulting implications, and development of pragmatic recommendations for direction or action.

Commercial Excellence
- Setting the strategy to continue evolving the Go to Market/Business Model
- Building and leading the global strategy and the asset lifecycle plans, ensuring consistency of global positioning and messaging across regions
- Setting and leading bold strategies to increase patient access and affordability with risks assessed and a mitigation plan developed

Lifecycle Management
- Managing A Portfolio with Different Product Lifecycle Stages
- Making appropriate strategic and investment recommendations to PSI and Pfizer governance bodies aligned with pipeline prioritization
- Identifying growth opportunities/risks, including market expansion, product enhancements, packaging enhancements and go-to-market plans

Internal Ambassador
- Leading and Partnering with Others to Bring Value To Our Patients
- Optimizing internal connections and resources to bring the best value of others (country, region, global and HQ) to create a collaborative expanded network
- Driving effectiveness of the GLocal model by leveraging the principle of co-creation and by holding others accountable

Secondary P&L Accountability
- Managing a full portfolio and deliver profitable growth - Ensuring robust and accurate financial forecasting aligned to brand opportunities, brand aspirations and market dynamics
- Monitoring performance of the portfolio, recommend strategies, course-correcting actions to leverage the best investment opportunities

Work Location Assignment: Flexible

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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