Regional Marketing Manager

1 week ago

Singapore FISCHER SYSTEMS ASIA PTE LTD Full time

**KEY RESPONSIBILITIES**

Marketing Strategy & Execution
- Develop and implement regional marketing strategies to support business growth in key markets.
- Create and execute multi-channel marketing campaigns, including digital, print, events, and public relations.
- Lead product launches and promotional activities to enhance market penetration.

Brand Management & Awareness
- Strengthen fischer’s brand positioning across Asia through targeted marketing initiatives.
- Ensure consistent messaging and branding across all communication channels.
- Coordinate sourcing, procurement and distribution of marketing merchandise and promotional materials across Asia.

Digital & Content Marketing
- Manage online presence, including the company website, social media, and digital advertising.
- Drive SEO, SEM, and content marketing initiatives to improve brand visibility.
- Develop localized marketing materials and technical content to support country teams.

Event & Trade Show Management
- Plan and execute participation in key industry trade shows, conferences, and seminars.
- Leverage events to generate leads and strengthen customer relationships.

Expand DIY channels
- Develop and execute strategies to expand fischer’s DIY channels across Asia.
- Identify market opportunities, build partnerships and tailor marketing approaches to local DIY consumer segments.
- Oversee promotion of DIY solutions.

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