Spirits Category Executive

2 days ago


Geylang, Singapore OCTOPUS DISTRIBUTION NETWORKS PTE. LTD. Full time

**Trade Marketing & Activations**
- Plan, coordinate, and execute activations across on-trade and off-trade outlets.
- Be on the ground to oversee activations, ensuring flawless setup and execution.
- Partner with agencies, vendors, and outlet partners to manage activation logistics.
- Work closely with the sales team to align trade promotions and ensure smooth execution.

**Brand & Campaign Management**
- Assist in campaign planning and implementation for spirits brands under your portfolio.
- Manage brand visibility at point of sale (POSM deployment, merchandising, branding).
- Support new product launches with channel-specific trade programs.
- Track competitor activities, market trends, and consumer insights to inform strategy.
- Reporting, Data & Commercial Support
- Monitor and report on campaign effectiveness, KPIs, and ROI.
- Prepare post-activation and monthly performance reports for management.
- Manage and track A&P (Advertising & Promotion) budgets, including spend forecasting and reconciliation.
- Provide sales data analysis to support category and brand performance reviews.

**Stakeholder Management**
- Liaise with internal teams (Sales, Finance, Logistics) to ensure smooth execution.
- Maintain strong working relationships with outlet managers and external partners.
- Ensure alignment between brand strategy and trade execution.

Job Requirements:

- Minimum 1 year of experience in trade marketing, consumer marketing, FMCG, or related field.
- Proficiency in Microsoft Excel (data analysis, reporting, pivot tables, basic formulas).
- Strong presentation and deck-building skills using PowerPoint and/or Canva.
- Excellent organizational and coordination skills with keen attention to detail.
- Strong communication and interpersonal skills to manage both internal and external stakeholders.
- Comfortable with a mix of office-based work and on-ground outlet visits.
- Passion for the spirits and beverage industry is a strong advantage.

Pay: $2,500.00 - $3,200.00 per month

Work Location: In person



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