Head of Growth Marketing, Partnered Development

2 weeks ago


Singapore ELECTRONIC ARTS ASIA PACIFIC PTE LTD Full time

As the Head of Growth Marketing for Partnered Development Group("PDG"), you will report to the General Manager and lead a team of product marketers, creatives, comms, UA managers and analysts to drive growth marketing across our slate. You will drive the strategy and execution of marketing and UA campaigns, manage the marketing budget for our games, empower your team to execute and leverage external agencies for additional support. **Responsibilities**: - Design and execute comprehensive marketing plans to launch and grow our slate of 2ndparty developed games worldwide, including UA, PMM, Creative and Comms. Develop and execute the vision and strategy to achieve PDG’s business targets through data-driven marketing and publishing across a variety of channels - Partner with and manage the Director of UA and UA managers, along with leveraging top agencies to effectively spend against paid marketing channels at profitable ROAS - Work with PDG’s Director of Performance & LiveOps as well as the individual Product Directors to drive acquisition, engagement and monetization across a portfolio of mobile titles - Build, manage, and mentor a team of world-class PMMs, UA Managers, Analysts, Creative and Comms Managers - Be the voice of marketing to our partner studios, communicating EA’s marketing plan for EA-published titles and guiding marketing for 2nd party developer teams for non-EA published titles. - Analyze the performance of all marketing programs (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance - Partner cross-functionally with internal EA teams like Brand and MarCom to articulate and drive PDG’s marketing plans - Work with finance to plan and maintain marketing & advertising budget Required Skills/Personal **Requirements**: - Demonstrated passion for F2P, EA franchises, and gaming in general - Experience executing profitable paid UA campaigns and managing large marketing budgets to achieve positive ROAS - Experience managing a team of marketers and working with external agencies to further scale campaign execution - Experience launching successful campaigns using components of grassroots, viral and influencer marketing to supplement paid UA - Experience working with various 1st Party Platforms (Apple, Google) to secure featuring, deliver an attractive app storefront, and execute pre-registration campaigns. Experience with appstore search optimization (ASO) also a plus. - Ability to opine on market trends in various mobile genres to help inform product decisions - Experience working with product managers and finance to forecast and deliver on revenue/KPI targets for a live game - Demonstrated effective leadership and people management experience - 8+ years of full-stack marketing and senior leadership experience, ideally in gaming and/or technology products



  • Singapore Marketing, Communications & Public Policy Full time $150,000 - $250,000 per year

    Get to Know the TeamOur team drives Grab's growth by optimizing media spend, aligning resources, and building high-impact campaigns. As a strategic partner, we collaborate across Marketing, Operations, media partners, and agencies to ensure seamless execution and successful product launches. With expertise in performance marketing, we maximize campaign...

  • Head of Growth

    2 weeks ago


    Singapore VILLA FINDER PTE. LTD. Full time

    **About Villa Finder** Villa Finder, founded in 2012 in Singapore, is all about creating amazing holiday experiences in beautiful villas across 10 destinations. Our team of 61 people from 8 countries shares a passion for great villas, delicious food, and making travel more sustainable. We're not just about luxury—our mission is to ensure every guest has a...


  • Singapore ADA Full time

    Join to apply for the Head of Growth, Creative role at ADA Overview The Head of Growth, Creative leads the growth for ADA's CPG vertical in SEA and champions ADA's value proposition to CPG brands undergoing digital transformation. The role collaborates with Product, Marketing, and Delivery to shape regional go-to-market initiatives in alignment with ADA's...


  • Singapore ADA Full time

    Join to apply for the Head of Growth, Creative role at ADA Overview The Head of Growth, Creative leads the growth for ADA’s CPG vertical in SEA and champions ADA’s value proposition to CPG brands undergoing digital transformation. The role collaborates with Product, Marketing, and Delivery to shape regional go-to-market initiatives in alignment with...

  • Head of Growth

    5 days ago


    Singapore NODEFLAIR PTE. LTD. Full time $120,000 - $240,000 per year

    We're partnering with a well-funded, fast-growing company to hire a Head of Growth to join their team.Lead the company's growth strategy across all user segments to achieve ambitious revenue targets.Build and scale multiple acquisition channels, including referral programs, partnerships, and community initiatives.Optimize onboarding and conversion processes...


  • Singapore ShopBack Full time

    Our Journey ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into...

  • Head of Design

    2 weeks ago


    Singapore Maneuver Marketing Full time

    **Build, Scale & Operate Leading DTC Brands alongside A-Players** ***: **Maneuver Marketing** Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health &...


  • Singapore foodpanda Full time

    **Company Description** ‘Bringing convenience to your everyday’ - that’s our mission at foodpanda (small ‘f’).** **Whether it’s by delivering food on our signature pink bikes, providing insights into the newest food trends, or getting the groceries you crave for, we’re all about delivering happiness. As we grow throughout the Asia-Pacific...

  • Head of Growth

    7 days ago


    Singapore NOAH HEALTH PTE. LTD. Full time

    **About Us** Since the 1930s, the way we commute, socialise and even how we make payments have changed, and yet our fundamental approach to the healthcare system hasn’t. At Ordinary Folk, we’re reimagining the building blocks of healthcare, through Noah and Zoey. Noah allows men to receive remote diagnosis and treatment across varying areas of care....


  • Singapore 90 Seconds Full time

    Full-time Globally **Who We Are** 90 Seconds is the global video creation platform, allowing brands to create quality videos anywhere in the world. 90 Seconds revolutionizes the way video production is managed by simplifying the complexity of video production. This is done through our unique technology, including an end-to-end suite of collaboration tools,...