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E-commerce Executive
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**Position Summary**
As the E-commerce Executive, you are responsible for managing and optimizing our online retail presence. This dynamic role involves overseeing end-to-end e-commerce operations, driving digital marketing initiatives, and enhancing customer engagement to achieve business objectives. Your focus will extend to strategic product placement, promotions, and seamless integration of new products into the online catalog.
**Key Responsibilities
**E-commerce Operations**
- Oversee the entire e-commerce process, including product listings, pricing, and inventory management.
- Ensure a user-friendly and optimized online shopping experience for customers, from browsing to checkout.
**Sales Management**
- Drive effective sales strategies to achieve revenue growth and sales target.
- Monitor and analyze sales performance on our e-commerce and e-marketplace platforms, identifying areas for improvement, and implementing solutions.
**Digital Marketing**
- Develop and execute digital marketing campaigns to drive traffic, conversion, and revenue and track/ monitor their effectiveness.
**Product Placement and Promotions**
- Strategize and implement product placements on multiple local e-marketplaces e.g. Qoo10, Shopee and Lazada to maximize visibility and sales.
- Plan and execute promotional activities, including discounts, bundles, and special offers.
**New Product Uploads**
- Coordinate the upload of new products to the e-commerce platform, ensuring accurate and compelling product descriptions, images, and specifications.
- Collaborate with relevant teams to gather necessary information for product uploads.
**Customer Engagement**
- Develop strategies to enhance customer loyalty and satisfaction through targeted promotions and personalized content.
- Respond promptly and professionally to customer inquiries, reviews, and feedback.
**Analytics and Reporting**
- Partner with stakeholders to monitor and analyze key performance indicators (KPIs) related to e-commerce sales, customer behavior, and promotions.
- Prepare regular reports using Google Analytics to assess the effectiveness of marketing efforts and recommend improvements.
**Collaboration**
- Work closely with cross-functional teams, including marketing, sales, and customer service, to ensure a cohesive and integrated approach, consistent creative direction as well as on-time order fulfilment.
- Collaborate with external partners, such as vendors and logistics providers, to optimize operations.
**E-commerce Platform Management**
- Stay updated on industry trends and advancements in e-commerce platforms.
- Recommend and implement enhancements to the e-commerce platform for improved functionality and user experience.
**Requirements**:
- Bachelor's degree in Marketing, Business, or a related field.
- At least 1 year experience in e-commerce operations and digital marketing.
- Familiarity with e-commerce platforms, content management systems, and analytics tools.
- Strong analytical skills and attention to detail.
- Excellent written and verbal communication skills.