E-commerce Executive

5 days ago

Singapore Hegen Pte Ltd Full time

**Hegen is a fast-growing company specialising in mother and baby products and with a mission to enhance the breastfeeding journey and help ease the transition into parenthood with meaningful products and services. As one of the top 10 fastest growing companies in Singapore, Hegen takes pride in creating innovative and practical solutions for time-strapped parents.**

***THE ROLE** - E-Commerce Executive**:
Hegen offers the E-Commerce Executive the opportunity to drive the expansion of our e-commerce business. Equipped with a strategic mindset and proficiency in account management, they will have the opportunity to devise, implement, and review strategic campaigns alongside the E-Commerce Manager. Their keen grasp of e-commerce principles, analytical abilities, and resourcefulness will be critical in propelling the growth of Hegen’s e-commerce platform.

**Responsibilities**:
Driving growth of e-commerce business:

- Implement and execute campaigns on brand website and marketplaces to achieve maximum gains in terms of revenue and profitability and brand exposure
- Work closely with digital marketing team to strengthen digital marketing initiatives for ecommerce, including search, FB and IG
- Work with marketing team to propose marketing plan for new product launches, key online campaigns and events
- Work closely with brand and partnerships team to roll out collaboration campaign mechanics for online channels

Account management of key partners
- Establish and maintain strong working relationships with key partners including marketplaces, logistic providers and other service providers that support the online business
- Assist in strategizing negotiation efforts with partners
- Review partner performance periodically and provide recommendations for performance improvement

E-commerce operations:

- Maintain and ensure that content, including both product description and images, is up-to-date and identify ways to optimise content for search and better conversion
- Ensure smooth daily operations in all aspects of the e-commerce business, from listing to inventory, order, payment, fulfilment and returns/exchanges
- Work closely with warehouse team to ensure all orders are fulfilled in a timely fashion
- Maintain high standards of customer service for online customers and work with customer experience team to enhance overall brand experience for all customers

Analysis and reporting:

- Provide weekly and monthly reporting on e-commerce sales performance and assist Manager in P&L reporting
- Use data-driven insights to track business outcomes and inform future business activities

**Requirements**:

- Strong interest and understanding in digital marketing and e-commerce principles (experience working with a marketplace platform is a plus)
- Resourceful in finding new ways and approaches to solve problems
- Meticulous with strong attention to detail
- Passion for local homegrown brands and the consumer goods industry is a plus
- A good degree or diploma in business, marketing or related fields

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