Lead, Digital Performance and Martech

4 days ago

Singapore PRUDENTIAL ASSURANCE COMPANY SINGAPORE (PTE) LIMITED Full time

Prudential's purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.

Job Profile Summary:

- Lead the marketing related technology initiatives and functionality across teams to achieve revenue business goals.
- Ownership, development and implementation of the digital marketing and martech strategy for the company in line with the overall marketing strategy to help achieve the strategic goals of the company.
- Develop measurement framework to define optimal or positive return of spends/investments (ROMI, ROAS, ROI, etc) across the marketing funnel.
- Manage the relationship with external agencies to drive cost savings and efficiency focusing on AdTech/MarTech stack (Ad Tech, CRM, Digital Analytics, CMS).

Qualification:

- Degree with at least 6-8 years working experience in digital marketing/ performance marketing preferably includes knowledge of Google Adwords, analytics, SEO and SEM, remarketing and programmatic media buying

Others:

- Excellent structured communication skills with the ability to frame complex digital marketing, CRM and technical concepts in a way that facilitates discussion and deeper levels of understanding with an ability to bridge marketing and technology personnel.
- Strong technical expertise of marketing tech stack and must be able to implement and execute self
- service insights and campaign delivery.

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