CRM & Loyalty Manager

23 hours ago


Singapore Soleil Collective Full time

**About Soleil Collective**

Backed by Gauge Capital, Soleil Collective is building a portfolio of leading high-growth brands specializing in sunless tan, suncare, and bodycare products. Soleil accelerates growth and improves profitability with sales, marketing, operations, and strategic management expertise. We have completed two acquisitions to date: Loving Tan and Coco & Eve.

Coco & Eve’s story starts in Bali, among the island’s volcanic beaches and lush rainforests. The brand allows you to glow up like you just returned from a trip to paradise with our sun-kissed, skin-loving tan products and deliciously scented, efficacious haircare—all formulated with the best tropical Balinese ingredients.

**About the Job**

**Responsibilities**
- Own the EDM channel, including its execution strategy and providing strategic recommendations for improvements.
- Build customer segments/cohorts, execute automation, and optimize customer journeys.
- Manage weekly reporting decks and analyse campaign performance metrics. Including regular testing on content and copy to always improve performance.
- Coordinate campaign launches with internal and external stakeholders to ensure timely and consistent execution.
- Own the Loyalty Program within the brand, relaunching its value to the wider team and the customer base and driving best practice along each element of the program.
- Hold responsibility for the Yotpo review platform, partnering with CX on replies and monitoring and powering up the further usage of reviews throughout our marketing channels.
- Support CRM execution across brands for Soleil Collective (the parent organization of Coco & Eve), as needed and when feasible

**Requirements**:

- Solid experience in running successful loyalty programs for a brand.
- Superior project management skills with keen attention to detail.
- Ability to provide strategic recommendations backed by data insights.
- Strong team player with the ability to contribute creative ideas to the organization.
- Excellent verbal, interpersonal, and written communication skills.
- Exceptional command of the English language.
- Capacity to anticipate needs, innovate, and excel in a fast-paced environment.
- Positive attitude, collaborative mindset, and a proactive approach to solving problems.


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