
Senior Manager, Growth Marketing Insights
2 days ago
**_Welcome to Warner Bros. Discoverythe stuff dreams are made of._**
**Who We Are **
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Warner Bros. Discovery is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including Discovery Channel, Max, discovery+, HBO, HBO Go, CNN, DC, Eurosport, HGTV, Food Network, TLC, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
**Your new role**
**Your Role Accountabilities**
- Conduct in-depth analysis to shape growth marketing strategies and deliver data-driven recommendations.
- Generate actionable insights from user-level behavioral data across various platforms.
- Create full-funnel view of customer from various off/ on platform data sources.
- Develop predictive models to forecast marketing performance and customer behavior impacts, enabling data-driven decision-making and optimization of growth marketing strategies.
- Collaborate with Performance Marketing and Retention & Engagement teams to gather reporting requirements and ensure smooth data flow.
- Develop detailed reports and analyses for leadership presentations.
- Collaborate with Data Science and Business Leaders to enhance testing practices and implement advanced measurement tools.
- Develop and align analytical models to assess marketing program performance and customer behavior impacts.
- Work with growth marketing team to track performance of and drive effectiveness of various Test & Learn initiatives across entire customer funnel.
- Support performance & retention marketers in optimizing campaigns across various channels.
- Collaborate & partner with key global counterparts to gather best practices and lead customized local implementations.
- Cultivate a collaborative learning environment within the team to enhance capabilities.
**Qualifications & Experience**
- Bachelor's degree or greater in quantitative field of study (Computer Science, Engineering, Mathematics, Statistics, Finance, etc.)
- Strong data analysis background of 6+ years across consulting/banking/analytics.
- Ability to work with disparate data sets, sources, formats, etc.
- Track record of partnering with and influencing business teams to better results
- Must handle multiple tasks with changing priorities from various stakeholders
- Must be able to work independently and communicate effectively
**How We Get Things Done**
**Championing Inclusion at WBD
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