Performance Marketing Senior Associate

1 week ago

Queenstown, Singapore NINJA LOGISTICS PTE. LTD. Full time

**Performance Marketing**
- Manage all performance marketing activities to achieve business objectives such as user growth targets and ROI: Plan, buy, set-up and optimize paid performance channels across the full funnel, including retargeting strategies for both paid social and digital channels; and put in place measures to ensure all channels are performing well against budget.
- Understand the different stages in a user journey and be able to design/test campaign structures to optimise conversions at different steps of the funnel.
- Work closely with COE, marketing team, and media partners to ideate, launch and optimise campaigns.
- Maintain and improve the Paid Search (SEM) structure and set-up; to effectively deliver against KPIs.
- Optimise and improve campaigns through innovative solutions.
- Accountable for monthly/ quarterly/ annual reporting for digital performance projects to ensure optimizations, constant learnings, and improvements to deliver on agreed KPIs.

**Process Improvements**
- Own and improve internal processes and SOPs.
- Identify growth opportunities in the performance vertical.
- Review existing digital and performance marketing channels and activities to identify new opportunities.
- Design frameworks to measure and report performance of marketing activities.

**Market Research & Analysis**
- Conduct initiatives to provide team with actionable insights from user research to market analysis.
- Work with the sales team to identify the right potential clients and deliver projects to generate a steady stream of high-quality leads.
- Identify and build new customer segment and opportunities for increased revenue contribution.

**Website Management**
- Support SEO initiatives from owned media team - including management of web CMS.

Job Requirements:

- Bachelor's degree, or equivalent diploma in either Marketing, Digital Advertising/Media, Business, or relevant experience
- Minimum of 3 - 4 years of hands-on planning and execution experience with either an agency or in-house. Relevant years of hands-on experience with planning, monitoring, and optimising Paid Performance.
- Strong working knowledge of several different search engines and social platforms: Extensive SEM, PPC, and Paid Social experience (Able to back up with case studies)
- Data driven. Reads and understands the data to make metrics driven decisions.
- Google Ads and Analytics certification, B2B performance marketing experience, and having hands-on experiences in CMS and SEO tools will be a plus.

**Salary**: $4,200.00 - $5,000.00 per month

**Benefits**:

- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 3 years (required)

Work Location: In person

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