Brand & Public Relations Associate (Kol) Fashion Industry

3 days ago

Singapore THE HACENS TALENT PTE. LTD. Full time

As a Brand & Public Relations Associate, you will play a key role in shaping the brand's public image and driving engagement through strategic communication initiatives.

You will be responsible for managing KOL (Key Opinion Leader) outreach initiatives, handling press communications, and crafting compelling marketing angles and content drafts for publications.

**WHAT IS NEEDED FROM YOU**:

- 3 years of experience in PR, communications, or marketing.
- Proven track record of managing KOL outreach initiatives and securing media coverage.
- Strong communication skills, both written and verbal, with the ability to craft compelling narratives, pitches, press releases, and marketing copy.
- Familiarity with social media monitoring tools and analytics platforms.
- Creative thinker with a passion for fashion, trends, storytelling, & copywriting.
- Knowledge of SEO principles & practices, with the ability to optimize content for search engines and drive organic traffic.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Bachelor's degree in Public Relations, Communications, Marketing, or related field.

**WHAT WILL MAKE YOU STAND OUT**:

- PR Experience within fashion or lifestyle industry
- Worked in fast-moving SME

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