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7 days ago
As the **Public Relations & Brand Lead**, you will serve as the sole guardian of the brand's public image, driving engagement through strategic communication initiatives.
Your role includes independently managing KOL (Key Opinion Leader) outreach, overseeing press communications, and crafting compelling marketing strategies and content for publications.
**WHAT IS NEEDED FROM YOU**:
- 8 years of experience in PR, communications, or marketing
- Experienced in independently managing all aspects of PR operations, without a team
- Proven track record of managing KOL outreach initiatives and securing media coverage.
- Strong communication skills, both written and verbal, with the ability to craft compelling narratives, pitches, press releases, and marketing copy.
- Familiarity with social media monitoring tools and analytics platforms.
- Creative thinker with a passion for fashion, trends, storytelling, & copywriting.
- Knowledge of SEO principles & practices, with the ability to optimize content for search engines and drive organic traffic.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Bachelor's degree in Public Relations, Communications, Marketing, or related field.
**WHAT WILL MAKE YOU STAND OUT**:
- PR Experience within the Luxury or Lifestyle industry
- Worked in fast-moving lean hectic SME
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