Regional Communications

**At H&M we are on an exciting journey to become the leading destination for style, creativity and culture, empowering leaders and engaging teams. Customers and colleagues are the core of our business, in line with our transformation, we want to achieve clear ownership, fuel our salesmanship and innovative minds, enabling agility to build on our passion for customers and colleagues throughout the organization.**

**Job Description**:
You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work and collaborate closely with the Customer Activation Team to be able to find synergies and maximize the effect of our earned communication.

You lead the Sales Market’s PR & Communications Managers in accordance with H&M values, standards, policies and procedures supporting the teams with strategic input in order to ensure the best possible result.

**KEY RESPONSIBILITIES**:
**General**
- Based on insights from each individual market and with H&M’s customer in focus set goals, priorities and strategies on a yearly basis to meet the regional overall objectives, both short and long term. Ensure input in Regional Customer Activation meetings, making sure that we optimize the possibility to leverage on earned media
- Ensure input, challenge and support PR & communication activities on Sales Market level when relevant
- Proactive responsibility in ensuring that communications activities and organizational set up covers current and future regional needs, including continuous risk assessment.

**Media Relations**
- Build, strengthen and protect the H&M brand by trustworthy communication
- Focus on proactive Media Relations strategies to support regional objectives
- Crisis Management, support, guide and coordinate when needed.

**Internal Communications**
- Ensure a strong regional communication plan that can work effectively on sales market level with few adaptations

**Fashion PR**
- Give high level input on strategic approaches in regional customer activation planning for optimized results within the region

**Lead Your team**
- Create conditions to enable performance of teams and individuals
- Identify and develop talents in order to build (future) organisation and diverse team
- Strengthen team and foster collaboration

**Follow-up & Management**
- Follow up and report on KPIs and objectives connected to project responsibility, showing the connection to added customer value and the business when possible
- Challenges and follow up on Sales Market results

**Qualifications**:

- Education - A communication degree/relevant qualification.
- At least 5 years’ experience from similar positions and/or within PR/Communications
- Proven track record in creating movement in brand perception through PR & communications activities.
- Knowledge and experience of working with local media (fashion & corporate). Having a good network with journalists, stylists and influencers is an advantage.
- Meriting if experience in working with strategic communication toward multiple countries.
- Previous experience from managing teams including leading other leaders in a retail environment is a given.
- Experience in being a part of senior management team, ensuring strong collaboration and integration of communication
- Experienced buyer of media and creative services.
- Meriting with competence within digital/tech and omni ways of working
- Proven strategic communication planning, media relations and issues/crisis management skills
- You have a strategic and analytical mindset with strong planning and prioritizing skills
- You understand synergies between owned, paid & earned media
- You have excellent communication skills.
- You are an excellent relationship builder.
- Fluent in Microsoft Office - Word, Powerpoint and Excel

**Additional information**:
This is a full-time position based in Singapore. You will lead the PR & Communications team and report directly to the Regional Manager.