Associate Brand Manager, Mainstream Brands

**About us**
InterContinental Hotels Group are one of the world's leading hotel companies. Present in around 100 countries, we have almost 6,000 open hotels with 1800 in the pipeline globally to open.

You'll know our hotel brands. They are some of the best known and most popular in the world - InterContinental Hotels & Resorts, Holiday Inn, Holiday Inn Express, Crowne Plaza Hotels & Resorts, Hotel Indigo, Staybridge Suites, Candlewood Suites, EVEN Hotels and HUALUXE Hotels and Resorts as well as Kimpton Hotels.

All of these brands work together towards our goals of creating Great Hotels Guests Love. This is a mission that's seen us go from strength to strength” with more rooms in an ever-growing portfolio of hotels across more and more locations. Which makes this an incredibly exciting time to become part of the team.
**Your day to day**
We are seeking an Associate Brand Manager, Mainstream Brand - SEAK to be based in Singapore and will support the Brand Director for Mainstream Brands, SEAK in developing, managing and executing end-to-end brand management and guest experience workstreams for the SEAK region that differentiates the brand, drive commercial advantage and brand preference through consumer and owner-centric growth strategies.

**Brand Management**
- Support the Director of Mainstream Brands in developing the strategic brand plans and executing brand initiatives
- Conduct monthly brand performance tracking and putting plans in place for continuous improvement
- Develop and update supporting tools for cross functional teams and hotels and manage Brand Central to ensure the platform and its content are up-to-date and accurate
- Support the preparation and update of brand presentations, development pitch material and reports as required.

**Project Management (Guest Experience Projects)**
- Opportunity to lead and manage selected projects across SEAK & EMEAA, from factbase development to gaps analysis to project chartering, solutions development, stakeholders’ engagement to embedment in hotels (Hotel ready)
- Support the roll-out of global regional guest experience projects.
- Plan, set up and lead required project meetings with internal and external stakeholders to ensure timely project delivery.
- Ensures clear tracking and measurement systems are in place to quantify project embedment and success, and identification of gaps and improvements needed

**Brand Custodianship**
- Go-to brand resource in SEAK to provide assistance to new and existing hotels and cross-functions like Hotel Lifecycle, Development, Operations, Marketing Shared Services, Guest Experience Shared Services and Commercial teams
- Ensure support centre colleagues and hotel colleagues understand the brand proposition and able to operationally deliver against brand promise and hallmarks for compliance
- Support new hotels opening process to ensure our hotels are not only on-brand, but also ramp up quickly to deliver Heartbeat and Commercial performance
- Brand standards management and brand standards audit, and provide alternative arrangements or waivers support to hotels
- Budget management, payment procedures, tracking and reporting
**What we need from you**

**Education**
- Degree level education, ideally with a business/marketing element or an equivalent combination of education and work-related experience
- Additional courses and studies desirable i.e. Marketing, Hospitality etc

**Experience**:

- 3 to 5 years of progressive work related experience in a corporate marketing environment with demonstrated proficiency in one or more functions related to position, including Brand marketing or brand experience development; project management, data reporting and analysis; Market research & insight; Integrated marketing campaigns and promotions development
- Experience in a global MNC with matrix management environment and multi-functions
- Demonstrate past experiences in taking accountability, being proactive and resource to seek tackle issues and solutions
- of a workstream or task
- Use of internal analytics tools (ie. Tableau) to pull data and deliver well-structured analysis supported with data visualisation

**Technical Skills and Knowledge**:

- Strong project management and stakeholder management skills
- Data analytics skills
- Excellent oral, written communication and presentation skills including group decision facilitation
- Strong team player mindset with a can-do attitude
- Meticulous and high attention to details

**What we offer**
In return, we'll give you a competitive benefits package including salary, discounted accommodation worldwide and the opportunity to progress your career with IHG.

At IHG we offer a range of industry leading benefits.

IHG is an equal opportunity employer.

Job Reference: EMEAA29483