Performance / Digital Marketing Manager (M/F/d)

2 days ago

Singapore Birkenstock Group B.V. & Co. KG Full time

BIRKENSTOCK is a global lifestyle brand that stands for quality, function and all-round well-being. The historic roots of this long-standing family-run company can be traced back to the year 1774. Nowadays, the product portfolio comprises sandals and closed shoes, accessories, natural cosmetics as well as beds and sleep systems. With more than 5,500 employees, BIRKENSTOCK is the German shoe industry’s largest employer. BIRKENSTOCK has 16 locations in Germany, with privately-owned distribution companies in Europe, Asia and the USA.

For our regional office in **Singapore**, we are looking for a

**Performance / Digital Marketing Manager (M/F/d)**

We are looking for a professional with demonstrated experience in generating customer insights and translating them into marketing initiatives (brand/content/performance) that help drive revenues and margins for a consumer brand.

YOUR TASKS:

- Understand the Customer, Elevate the Brand, Drive Revenue & Margins.
- Setup & manage customer/audience insights capability.
- Lead/Execute customer lifecycle management initiatives and day to day operations.
- Manage and drive the creation, localization, development and implementation of conceptual and editorial digital content and topics.
- Develop, manage and continuously optimize digital content and communications calendar i.e. Newsletter, Social Media, etc.; as well as product placement and develop and create required content in collaboration and category management/merchandising, marketing and operations.
- Co-create and optimize the seasonal campaign calendar ensuring alignment with local and global strategy and synchronized with product launches/flows.
- Lead/Execute DTC 360 degree full funnel marketing activation, own performance revenue, investment budget, ROAS/ROI and relevant KPIs (Search, Shopping, Prospecting, Retargeting, Display, Affiliate, Social; Organic channels and SEO; Content and content marketing).
- Lead/Execute the design, implementation and monitoring of SEO measures and page optimization.
- Continuously evolve digital/performance channel to maximize business KPIs.
- Own, analyze and report on KPIs for all tasks and accountabilities and drive vendors to achieve and exceed KPI targets.
- Manage and lead projects from proposal to implementation, collaborating with cross functions, external partners, and vendors.
- Be the bridge between local and global project teams.

YOUR PROFILE:

- Bachelor’s degree or above in marketing or communications or comparable professional experience.
- Over 5 years of experience in digital/content/audience marketing and eCommerce business.
- Experience in footwear, fashion industry is a plus.
- Fluent English, German is a plus.
- Experience in paid media tools, CRM tools, design tools, marketing automation tools and analytics tools and knowledge on CMS, Demandware is a plus.
- Excellent understanding of SEA Audience/Consumer and New Media proficiency. High proficiency in analytics tools and data interpretation.

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