Senior Brand Director

2 weeks ago

Singapore V V TECHNOLOGY PTE. LTD. Full time

**Job Scope**

1. Report to Strategy General Manager, full responsible for brand strategy planning and brand system development across entire V V Technology, develop of group, subsidiary, and product brands, with accountability for brand performance.

2. Participate in the group's development strategy planning from a branding perspective. Formulate brand development directions and strategies based on the group's development needs and global regional characteristics, to establish a corporate image of an internationalized internet technology enterprise.

3. Responsible for planning and coordinating the market brand promotion strategies for V V products in different regions, creating specific product images with high recognition and communicability. Properly allocate and stage-optimize brand resources implementation and oversee the achievement of expected results for the product line.

4. Responsible for the overall planning of the annual work in the Brand Department, organize effective brand strategy and execution, provide comprehensive supervision and control over the implementation process.

5. Responsible for building brand communication system, expand media channels, integrate online and offline media promotion strategies, enhance brand awareness preference, and grow the target user.

6. Responsible for establishing brand management system, formulate various rules and regulations, work procedures for brand management, ensure smooth execution of brand building and maintenance efforts.

7. Responsible for external news communication management, daily maintenance of media relations, public sentiment management, crisis public relations, and accountable for public relations communication and sentiment monitoring outcomes.

8. Track and optimize the effectiveness of brand development and management, and complete periodic analysis reports on brand operations.

9. Responsible for the overall planning and periodic optimization of group promotional materials, including but not limited to group introduction PPTs, product brochures, corporate/product promotional videos, etc.

10. Responsible for internally promote group's brand culture within various subsidiary of the group.

11. Responsible for team formulation and talent development of Brand Department.

12. Other tasks within the scope of responsibilities.

**Requirements**:

- Bachelor's degree or above in fields related to mass communication, marketing, or business management.
- 10 years and above of related working experience in Large Internet/Mobile Internet/E-commerce/New Media.
- 5 years and above of team management experience.
- Successful brand promotion experience in Southeast Asia and Greater China Region.
- Familiar with internet branding, possessing professional knowledge and execution capability for brand building from 0 to 1.
- Able to independently complete brand communication planning, implementation, tracking, and evaluation.

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