Global Brand Director

6 days ago

Singapore Wilson Full time

Our client is looking for Global Brand Director that will help shape the Company’s global presence. With decades of business across B2B and B2G industries, the organization is entering a new phase of growth—and the Global Brand Director will play a key role in that transformation. As they scale internationally, this role will lead a strategic, Group-wide brand function that elevates their positioning, sharpens their narrative, and builds long‑term brand value. The Global Brand Director will report to the Group Chief Marketing Officer and lead the establishment of a Group Brand Centre of Excellence. You will drive the transformation of the Company’s brand‑from architecture and naming to campaigns and content, this role shapes how the brand is understood and experienced globally—internally and externally. Responsibilities Lead the design and execution of a global brand strategy that aligns with business transformation and growth goals Oversee brand architecture, naming, and identity systems to ensure global coherence and clarity Establish governance frameworks, guidelines, and tools to ensure consistent brand implementation across all business units and markets Shape and deliver integrated global brand campaigns, content, and experiences across paid, earned, and owned channels Build strong partnerships with internal stakeholders and agency networks to scale brand marketing and creative excellence Serve as the brand subject matter expert across enterprise programs, stakeholder forums, and executive initiatives Define and track key brand performance indicators, including awareness, perception, brand equity, and return on marketing investment (ROMI) Requirements Minimum 20 years of experience in brand strategy and marketing, ideally across global B2B, B2G, or industrial sectors Experience working with government stakeholders and public sector organizations Strong blend of in‑house and agency experience is preferred Proven ability to translate complex technical solutions into compelling brand narratives Skilled in navigating matrixed, global organizations and driving enterprise-level brand transformation Familiarity with brand architecture, governance systems, naming strategy, and creative execution Exceptional leadership, communication, and stakeholder management skills Next Steps Please apply to the role with a recent copy of your CV. We will be in touch once we review your profile for suitability. Seniority level Director Employment type Full‑time Job function Marketing, Strategy/Planning, and Public Relations Industries Industrial Machinery Manufacturing, Defense and Space Manufacturing, and Airlines and Aviation #J-18808-Ljbffr

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