Manager, Social Media

2 weeks ago

Singapore EDB Singapore Full time

[What the role is]

About EDB

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global center for business, innovation and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.

About the Team

EDB’s Brand, Marketing and Communications (BMC) team spearheads EDB’s efforts in brand management, digital marketing, content/social media marketing and events and partnerships to establish Singapore as a trusted location for international investments.

[What you will be working on]

You will be part of a small but dynamic team within EDB’s Brand, Marketing and Communications division, focused on public communications to enhance EDB’s corporate reputation, positively shape perceptions of industries that EDB nurtures, and convey to local audiences the impact of EDB’s work on the Singapore economy and jobs. You will craft content and implement ideas for amplifying EDB’s work across a range of social media platforms to generate brand visibility and marketing leads, and also to drive audience growth and community engagement in Singapore and globally.

**Responsibilities**:
- Develop and execute channel-specific strategies for LinkedIn, Instagram, Facebook and YouTube- Write effective social posts/ads in an authentic voice for EDB that grab attention and engage platform users.- Create social content across static and animated formats including carousel posts, document ads and short-form videos (IG Reels, IG Stories)- Run social media campaigns to build an engaged community and nurture brand ambassadors- Provide onsite support at events including capturing video content- Ensure that daily operations run smoothly, including managing the social media calendar; scheduling posts using social media management tools; ensuring the final published posts are properly rendered within each platform’s specifications; and community management- Test, measure, and improve the effectiveness of social content, recommending creative iterations to optimise performance and help achieve business goals- Social media reporting and competitive analysis- Stakeholder and agency management

[What we are looking for]

To meet the challenges of this role, you must have/be:
- At least 3 years of B2B marketing experience, with an understanding of integrated campaign planning across channels- Strong interest in social media, with excellent writing skills- Experience in content creation, creative design and experience running campaigns across different platforms- Knowledge and experience with video content creation, including writing, producing, and editing video productions using software such as Premiere Pro and CapCut- Experience with social media management and analytics tools such as Sprinklr and Adobe Analytics- Committed to excellence in project execution and adept at managing priorities and timelines

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