Social Media Content Creator
5 days ago
**Who we are**
COL is an independent neighborhood restaurant and bar on Keong Saik Road focusing on a high quality, seasonal food offer with an emphasis on sharing and coal and wood fireplace cookery. With a casual but elegant service style that we’ve become known for, exceptional wines and cocktails we’ve built a strong local following and we’re looking to continue doing this for the year ahead.
**Job Summary**
The Social Media Content Creator is a dynamic and creative individual responsible for developing and producing engaging content across various social media platforms. This role involves creating visually appealing and compelling content to drive brand awareness, engagement, and growth.
**Key Responsibilities**:
**_Content Creation _**
- Develop creative and visually captivating content for social media platforms, including but not limited to images, graphics, videos, and written content.
- Generate innovative ideas that align with the brand's identity and messaging.
- Develop and maintain a deep understanding of the brand, its values, and its target audience to create copy that resonates with followers. Adapt writing style to match the brand's voice and maintain consistency across all communication channels.
**_Photography/ Videography Production _**
- Produce and edit engaging video content, ranging from short-form clips to longer-form content, suitable for different social media platforms.
- Utilise photography skills to capture and create visually striking images.
**_Content Calendar Management _**
- Collaborate with the content creation team to align copywriting with the overall content calendar, marketing campaigns, and brand initiatives.
- Ensure that written content complements visual elements for a cohesive brand message.
**_Trend Integration _**
- Stay updated on social media trends and cultural shifts to integrate relevant and timely topics into the copywriting strategy.
- Leverage trending hashtags and topics to increase visibility and engagement.
**_Qualifications and Skills: _**
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
- Proven experience as a Social Media Content Creator with a strong portfolio.
- Proficient in graphic design tools, video editing software, and other multimedia creation tools.
- Excellent understanding of social media platforms, their audiences, and content best practices.
- Strong written and verbal communication skills with a creative and innovative mindset.
- Ability to work in a fast-paced environment and adapt to evolving trends.
**_Additional Preferred Skills: _**
- Photography skills and knowledge of photo editing software.
- Familiarity with social media analytics tools.
- Experience with influencer collaborations and partnerships.
- This job description emphasizes the creative aspects of content creation for social media and highlights the need for multimedia production skills. It's designed for individuals who are passionate about crafting visually appealing and engaging content to enhance a brand's online presence._
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