Sr Brand Manager, Sea, Prime Video

3 days ago

Singapore Amazon Asia-Pacific Resources Full time

10+ years proven experience in creative marketing development for Singapore, ideally in entertainment.
- Experience developing and executing high-performing marketing campaigns on time and within budget
- Experience working with large cross-functional teams and external partners, including creative and media agencies
- Experience presenting metrics and progress to goal to senior leadership

Job summary
Are you interested in shaping the future of movies and television in Southeast Asia? Do you want to define the next generation of how and what Amazon customers are watching? Then Amazon Prime Video is the work environment for you. Amazon Prime Video is a premium streaming service that offers Prime members a collection of thousands of movies and TV shows— all with the ease of finding what they love to watch in one place. Prime members can watch hit TV series, popular movies and Amazon Originals including The Wheel of Time, The Tomorrow War, Reacher, The Boys, Tom Clancy’s Jack Ryan, Emmy and Golden Globe-winner The Marvelous Mrs. Maisel. We are looking for a forward-thinking, customer-focused Senior Brand Manager with a passion for movies and tv. This role will help support the growth of our service in the Singapore.

The Prime Video marketing team is looking for a highly motivated, innovative and performance-oriented Senior Brand Manager to support growth in SEA business. The role will focus on supporting campaign strategies, adapting global tentpoles to local markets as well as being the media expert for SEA.

Key job responsibilities
- Support leadership with overall campaign strategy and planning from title conception to launch for key markets in SEA
- Lead media strategies with key publishers and media agencies to ensure optimal ROI
- Work closely with global marketing leads, content teams, producers and showrunners to develop strong marketing campaigns.
- Manage agencies (in alignment with leadership) to support the development and execution of marketing campaigns.
- Collaborate with creative lead on creative strategy and assets, providing creative direction and feedback to agency teams to ensure alignment with campaign goals and objectives.
- Work closely with global brand teams, PR and social to leverage insights and learnings
- Overall stakeholder management - document and present strategies and provide periodic updates to leadership on campaigns
- Experience working in Creative, TV, Film or Entertainment
- Experience with research or analysis tools
- Ability to think strategically and operationally.
- Excellent project management skills.
- Ability to prioritize and multi-task multiple workstreams.
- Exceptional verbal and written communication skills.

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