Senior Content Marketing Manager, Sea

3 days ago

Singapore Amazon Asia-Pacific Holdings Private Limited Full time

7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience developing and executing campaigns across a multitude of timezones and languages
- 6-8 years of marketing, media planning and agency management experience

Prime Video is seeking a results-driven Senior Content Marketer to join our team in SEA and MENA. This exciting opportunity will ideally suit an experienced and enthusiastic digital marketing professional with responsibility to design, implement and drive all paid content marketing initiatives for Prime Video across a diverse region, aimed at driving awareness, visits, acquisition and engagement. You will need to demonstrate deep understanding and knowledge of digital marketing, digital media planning as well as measurement. You will be comfortable working with complex challenges, and understand the value of rapid test and learn approaches, and be a results driven high performer.
Key job responsibilities
- Developing Marketing strategy and go-to-market plans for priority Prime Video titles within SEA-MENA, working in close collaboration with Creative teams, agencies and marketing platforms in-region.
- Collaborate with Local Programming, O&O, PR, Social and other SEA-MENA marketing channel owners to drive an integrated Marketing plan for the region.
- Ensure global marketing plans and tactics translate well locally within SEA-MENA and be key voice of the region to drive visibility and flag any local marketing challenges/sensitivities.
- Partner effectively with internal stakeholder teams to drive synergistic partnerships internally as well as externally.
- Monitor and report on the effectiveness of marketing campaigns including effective channel and creative strategy.
- Identify business needs by working backwards from the customer
- Ensure appropriate processes, procedures, forms and job tracking are established and maintained to keep deliverables on time
- Anticipate and effectively mitigate problems; and consistently communicate to stakeholders about updates on progress, relevant delays or issues and budget implications.
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience in Content marketing with focus on Digital channels
- Familiar with excel (data manipulation, charts and pivot tables)
- Comfortable in a fast-paced work culture and environment

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