Head of Launch Marketing Sea, Prime Video

7 days ago

Singapore Amazon Asia-Pacific Holdings Private Limited Full time

10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams

Are you interested in shaping the future of movies and television in Southeast Asia? Do you want to define the next generation of how and what Amazon customers are watching? Then Amazon Prime Video is the work environment for you. Amazon Prime Video is a premium streaming service that offers Prime members a collection of thousands of movies and TV shows— all with the ease of finding what they love to watch in one place. We are looking for a forward-thinking, analytically minded marketer to join our team.

Key job responsibilities

**Key job responsibilities**:

- Lead the South East Asia launch marketing teams in Southeast Asia, supporting Prime Video leadership.
- Provide mentorship, oversight and develop the team to deliver results.
- Partner with key stakeholder to in relation to the development of the marketing roadmap, and collaborate on the implementation of marketing plans to meet business and customer objectives.
- Support Prime Video leadership with design, planning, media buying strategies and execution of launch campaigns across the region.
- Drive the local go-to-market strategy, aligning with SEA and APAC leadership on the global marketing strategy.
- Align with content acquisition / licensing team, original production teams, research, external studio partners, finance and marketing departments on delivery and efficiency goals.
- Cultivate positive relationships with agencies companies, external studios and other relevant stakeholders to forward our position; oversee relationship and negotiations with local media agency.

**Basic qualifications**:

- 10+ years of professional non-internship marketing experience.
- 5+ years of experience directly managing teams.
- Experience using data and metrics to measure impact and determine improvements.
- Experience driving direction and alignment with cross-functional teams.
- Experience presenting metrics and progress to goal to senior leadership.
- Experience developing and executing high-performing, large-scale 360 marketing campaigns.
- Expertise with traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social.
- Expertise and technical skills in developing both quantitative and qualitative research.
- Ability to think strategically and operationally.
- Excellent project management skills.
- Ability to prioritize and multi-task multiple workstreams.
- Exceptional verbal and written communication skills.
- Relentlessly high standards with impeccable attention to detail.
- Bachelor's degree or equivalent.

Singapore, SGP
- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience leading across multiple locales

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