Digital Marketing Specialist
2 days ago
**A) Job Purpose**
As a Digital Marketing Specialist, you play an important role in designing and implementing the company's and the client’s digital media plans and strategies. In the course of your work, you will be working closely with the Accounts (BA Team), Strategists, Creatives, and Developers to drive business solutions.
**B) Roles and Responsibilities**
- Designing and executing digital media strategies/campaigns in accordance with the client’s business goals
- Creating digital content for the client
- Managing, monitoring and controlling of client’s digital media projects
- Staying aware of the latest trends and advancements in digital and social media
- Monitoring KPIs and ROI
- Suggesting and implementing digital marketing techniques for increasing leads and revenue for client’s projects.
- Liaising with Creative and Brand Activation teams in ensuring the effective delivery of campaigns
- Establishing client’s digital web presence for the purpose of increasing brand awareness and lead generation opportunities
- Maintaining a strong online presence for the client’s through various social media channels
**C) Qualifications and Experience**
- At least a Bachelor’s degree in Digital Media, Marketing
- 1+ years of digital media and communications experience preferred
- 1-2 years of experience in managing different media campaigns and initiatives
- 1+ years of hands-on media buying experience in DSPs (DV360, Google Ads, TTD, Amazon DSP, Facebook/Instagram)
**D) Knowledge, Skills, and Attributes**
- Strong verbal as well as written communication skills
- Exceptional project management and organizational skills
- An analytical mind with a keen eye for details
- Ability to multitask while working within tight deadlines in a fast-paced team environment
- Keen problem-solving and troubleshooting abilities
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