Net Revenue Management

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

The **Net Revenue Management (NRM) and Go To Market (GTM) Director**is a key, highly strategic role to lead the NRM & GTM function across APAC. It drives through NRM technologies and uses executional technologies to help product be readily available so putting the consumer first always.

**Specifically, this role will deliver**:

- Net Revenue Management: Lead the delivery of Net Revenue Management Growth Pillar by partnering with BUs to deliver improved systems and build capabilities in market to further optimize spending.
- Go To Market and Systems: Optimize the Route to Market and Execution through partnership with markets to optimize the efficiency and effectiveness. Manage key projects like DMS/ SFE and Perfect Store Programs (Including Trax)

**Key Roles and Responsibilities**:
**1) Drive Progress across all NRM Pillars.**

**Brand Portfolio Pricing**
- Provide guidance regarding pricing to BUs keeping in mind competitive environment and Cost of goods changes.
- Help to deliver better analytics on price elasticity studies for power brands with Consumer Business Insights & Analytics (CBIA).
- Implement price monitoring (Haleon and key competitors) at BU level to track price strategy implementation.
- Monitor implementation, results and competitors activities Review strategy annually during 3/1 planning process, adjust to manage risk or to capture opportunity

**Pack Price Architecture**
- Lead development of price pack architecture strategy per channel/customer aligned to brand strategy.
- Build capability across the functions of Commex, Sales, Marketing, Supply chain to execute pack price architecture so it is the enabler for Haleon to unlock future growth.

**Active mix management**
- Support BU/markets in making strategic decisions on profitable mix management, including channels.
- Support SKU rationalization process.s in collaboration with global category teams and Quality & Supply Chain (QSC).

**Promotional effectiveness & Trade Terms effectiveness.**
- Drive market adoption and usage of new trade investment management tools and processes implementation across all in-scope markets.

**2) NRM Execution**:

- Set up and own quarterly NRM performance review with BUs.
- Lead the regional NRM team by supporting LOC Ways of Working and operating rhythm
- Improve reporting on the BU/Market level through supporting data analytics projects with CBIA, Finance & Tech.
- Drive transparency and lead NRM automation agenda for KPI and report management in coordination with APAC Finance and CBIA.

**3) Go To Market Strategies (GTM)**
- Understand the current route-to-market structure for channel across region to segment and prioritize initiatives, success measures and KPIs.
- Modernize route-to-market by critically evaluating current model vis-à-vis peers for effectiveness, cost, and channel objectives. Engage BU and regional leadership to guide markets through the change.
- Deploy Perfect Store project and Next Best Action tooling across key markets with precision and speed. Make sure best practices are scaled and deployed across Haleon in other regions.

**4) Talent Development**
- Work with BU/ Market teams to identify capability gaps and implement plan to address these and accelerate performance.
- Support attracting and retaining the best talent to this critical net revenue management function across APAC
- Implement a differentiated NRM / Commercial excellence capability program to accelerate the development of key talent in APAC

**Requirements**:

- Bachelor’s degree
- 10 or more years in a sales or commercial excellence function.
- Experience managing customer and trade spend budgets
- Expert level understanding of P&L levers and 5 pillars of NRM strategy, and how to translate strategy into execution.
- Excellent understanding of all aspects of Commercial Excellence - category management, shopper marketing, sales force effectiveness, digital commerce to be able to shape commercial strategy of region, BU, markets as needed.
- Experience engaging leadership for process implementation
- Strong understanding of distributors and the modern trade environment
- Demonstrated understanding of trade spend budgeting, deployment and tracking
- Strong influencing and communication skills
- Budgeting and forecasting, commercial and