Sem/ Performance Marketing Specialist

**WHO ARE WE?**

Kaliber is a performance marketing agency & consultancy composed of passionate digital marketers that offer thought leadership, world-class strategy, and execution for our fast-growth clients. We take major pride in learning & development for our team, sharing over $500M experience in digital advertising. Kaliber has a diverse portfolio of clients, a team of over 30 performance experts across 6 countries, and a welcoming company culture.

**ABOUT THE ROLE**

The main goal of this role is to continually review, optimize, challenge, and improve campaign results for our clients on platforms.

**RESPONSIBILITIES**
- Contributes to the development and execution of market strategies for Paid campaigns, including developing strategic roadmaps, AB Tests, analyzing results and developing actionable insights.
- Responsible for executing strategy and tactics for paid campaigns.
- Performs day-to-day support for paid campaign activities, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting etc.
- Employs analytical reasoning, data analysis, and problem solving skills to effectively and efficiently manage campaigns.
- Demonstrates thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases, and performance reports.
- Actively monitors and shares industry news, online marketing trends, industry tools, and internal cross-team key learnings
- Works comfortably in dynamic, fast-paced environments where consistent fire fighting and competing priorities are commonplace.
- Uses interpersonal skills to influence customers, suppliers and other comparable level managers.

**IDEAL CANDIDATE**
- Qualification and Experience_
- Bachelor’s degree or equivalent experience in marketing and advertising
- 2+ years paid social and/or paid search campaign management experience ideally at an agency, ad tech provider or client-side with over $50K per month budgets. Will also consider those with a media agency background looking to move into a specialist digital role
- Technical and Soft Skills_
- Skilled proficiency in directly managing and strategizing for Google Ads and Facebook Ads as a minimum
- Proficiency in the following is an advantage: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
- Experience in using Project Management software (preferably ClickUp)
- Excellent written and spoken interpersonal skills; with exceptional presentation skills
- Personality Traits_
- Demonstrates Kaliber’s core values — transparent, communicative, people-centric, and possesses expertise in ones craft
- Engages proactively within a team environment
- Ability to use initiative and work without a high level of supervision
- Ambition to understand the business and what drives performance
- Excellent attention to detail
- Ability to work in a fast-paced environment
- Quality driven, consistently aims to uphold high standards
- Maintains strict discretion and confidentiality
- Ability to navigate matrixed relationships, manage numerous partners, and coordinate resources to deliver desired outcomes

**BENEFITS**
- Flexible working hours and arrangement
- Work from home, office or anywhere in the world
- Paid time off, including sick leaves and emergency leaves - on top of your local public holidays
- Provision for company-owned laptop
- Bi-annual performance and salary review
- Private healthcare benefits upon regularization
- Above Market salary
- Work day-to-day with world-class marketers
- Phenomenal team culture
- More to come

**Benefits**:

- Promotion to permanent employee
- Work from home

Schedule:

- Flexible hours

**Experience**:

- Google Ads: 2 years (preferred)

License/Certification:

- Google Ads Search Certification (preferred)