Sem Specialist

6 days ago

Singapore HAHA FURNISHING GROUP PTE. LTD. Full time

Company Overview

We are a fast-growing digital-first company specializing in luxury lifestyle and e-commerce solutions. Our mission is to deliver exceptional results for our clients and brands by leveraging data-driven strategies, innovative campaigns, and cutting-edge marketing tools.

Position Overview

Key Responsibilities
- Plan, execute, and optimize SEM campaigns (Google Ads, Bing Ads, YouTube Ads, etc.) across multiple markets.
- Conduct detailed keyword research, audience segmentation, and competitor analysis to identify growth opportunities.
- Develop compelling ad copy and creative concepts aligned with brand messaging.
- Monitor, analyze, and report on campaign performance, providing actionable insights for continuous improvement.
- Manage budgets, bids, and campaign pacing to maximize ROI.
- Collaborate with content, design, and analytics teams to ensure integrated digital marketing strategies.
- Stay updated on SEM best practices, industry trends, and algorithm changes.

Qualifications & Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 2-4 years of proven experience in SEM campaign management.
- Strong expertise in Google Ads, Bing Ads, and Google Analytics (GA4).
- Proficiency in keyword tools (SEMRush, Ahrefs, Keyword Planner, etc.).
- Solid understanding of conversion tracking, attribution models, and A/B testing.
- Excellent analytical, problem-solving, and communication skills.
- Google Ads Certification is a strong plus.

What We Offer
- Competitive salary and performance-based incentives.
- Opportunities for career growth in a dynamic, expanding company.
- Exposure to international campaigns and high-profile projects.
- A collaborative and innovative work environment.

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