Ecommerce Manager

2 days ago

Singapore WING TAI CLOTHING PTE LTD Full time

As an eCommerce Manager, you will spearhead initiatives and make key business decisions in driving sales conversions and top-line goals using data insights. This includes owning the marketing budget and working closely with the different marketing specialization teams to optimize its ROIs.

**Key Responsibilities**:

- Understand and define individual brands’ target audience in designing CRM programmes, driving buyers’ acquisitions and encouraging repeat purchases
- Lead and manage all aspects of direct-to-consumer eCommerce promotions in the area of Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, product management and marketing, social media and other digital publicizing channels
- Steer and lead requirements gathering to facilitate the Data Analytics team in generating metrics and analysis for business decisions in the area of business processes, customer experience and sales growth
- Drive business requirements to improve website usability improvements (UX/ UI), including navigations, shopping and checkout experience
- Work with the Product Management team for the delivery of improvement and enhancement works
- Work closely with the Operations team to ensure the delivery of the best customer service and fulfilment that adhere to the various brands’ expectations

**Requirements**:

- Degree/ Diploma in Marketing, Business, Data Analytics or relevant discipline
- 2 - 5 years of relevant experience in managing online eCommerce
- At least 2 years of relevant experience in social commerce, progressive performance marketing, site merchandising and eCommerce experience
- Possess a proven track record of B2C dot com sales and strong acumen for online business
- Knowledge of Google Analytics and/ or other digital marketing analytics tools
- Basic understanding of Customer Relationship Management (CRM) systems or marketing automation tools
- Knowledge of the latest technology developments and happenings
- Customer service-oriented individual with the ability to maintain a positive attitude in all situations
- Ability to excel in a cross-functional environment
- Highly energetic and independent with the ability to multi-task and thrive in a fast-paced environment
- Strong prioritizing, presentation, budgeting, project management (from conception to completion) and planning skills
- Strong analytical, troubleshooting and problem-solving skills
- Strong written, communication and interpersonal skills

**Current Work Location**:7000 Ang Mo Kio Ave 5 Singapore 569877

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