eCommerce Manager, SEA

In your role as eCommerce Manager, SEA, you will play a pivotal role in JDE eCommerce within the SEA region. You will be an active member of the SEA eCommerce Center of Excellence Team (COE) and will actively participate in the new dynamic of our fast-growing coffee business on the online channel. You will be reporting to the Head of e-Commerce, South East Asia.

Key Responsibilities

• Define & develop strategic pillars to drive growth across the region.
• Ensure perfect implementation of the basics of eCommerce in the region to build a solid foundation for future sustainable growth.
• Win with the winner, with perfect activations for key events in eCommerce platforms.
• Build strong relationships and JBP with external stakeholders such as eRetailers, Marketplaces, 3rd parties, and partners.
• Lead a test & learn approach from this extremely dynamic region, that can be shared with the eCom Global community.
• Accompany the fast-moving retailers Lazada/AliBaba/Shopee/Redmart/Amazon etc. in their tests and new services to gain a 1st mover advantage in Coffee.
• Collaborate closely with the local marketing team to develop a differentiated e-commerce channel marketing and sales activation plan to drive key metrics, quality ads content, and traffic acquisition.
• Define analysis tools and dashboards to test and learn fast and nurture the JDE eCommerce strategy in the region.
• Identify and support any new or additional business opportunities to improve, step change, or create a breakthrough for the eCommerce channel, e.g., channel development, product development, operational improvements, innovations, etc.
• Identify and close performance gaps at the country level.
• Deliver business KPIs: Nos, GP, Market Shares, Share of Search, Eventing.
• Partnership collaborations with external partners to drive higher value to our brands and eCommerce platforms.
• Any other ad-hoc matters.

Qualifications

• Bachelor’s degree in Marketing or related field (or equivalent commercial experience).
• Minimum 7 years of experience in eCommerce Business development, including Sales development, Financial acumen, data analysis, and Supply Chain optimizations.
• Experience with FMCG within a digital environment, and/or Digital Marketplace (Lazada, Ali, Amazon, Redmart, Pandamart, TikTok) is a strong plus.
• Strong knowledge on how to win at eCommerce channels: Grocery online, Pure Players, Marketplace, Direct to consumers, and social commerce such as TikTok, etc.
• Strong understanding of all online KPIs controlling performance and ROI.
• Strong analytical skills with strong knowledge of MS Office applications.
• Self-starter with a high degree of initiative.
• Ability and desire to work at both strategic and tactical levels.
• Ability to multitask and prioritize.
• Attention to detail and organized.
• Commercially minded and extremely driven.

Additional Information

JACOBS DOUWE EGBERTS (JDE) is a global coffee & tea company based in the Netherlands. For more than 265 years, we have been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, TiÓra, Super, Kenco, Pilao & Gevalia.

The JDE APAC region combines a diverse brand portfolio, promoting our global brands to the Asian markets whilst also owning a wide range of beloved heritage brands cherished by our Asian customers. Brands such as Old Town, Super, Maxwell House, Owl, and Ye Ye have become household names, deeply ingrained in the cultural fabric of the Asian market.

JDE APAC operates across the region in 7 key markets consisting of Australia, Greater China, Malaysia, Myanmar, New Zealand, Singapore, Thailand, and an international export market. Manufacturing and packing operations are managed from six manufacturing locations namely in Malaysia (Johor Bahru, Ipoh), Thailand, China, Australia, and New Zealand.

Situated in Singapore, the Singapore ADM cluster business serves as a strategic base for expanding JDE’s global presence in the Asian region. Singapore also serves as an operating hub for the APAC leadership team and the regional corporate functions such as Finance, Internal Controls, Marketing, HR, and Corporate Affairs.