Online and Offline Marketing Manager

22 hours ago


Singapore PRIVATE LABEL DERMA LAB PTE. LTD. Full time

To ensure success as an online and offline marketing manager, you should have in-depth knowledge of digital marketing strategies, excellent project-management skills, and advanced knowledge of social media trends. A top-class online and offline marketing manager drives sales by evaluating current market trends and creating specialized campaigns for associated target groups in the training and beauty industry.

**Responsibilities**:

- Meeting with the sales and marketing team to discuss marketing strategies.
- Designing and implementing online marketing strategies across all digital platforms.
- Managing the company’s social media platform and web advertising.
- Developing social media strategies.
- Identifying the latest trends and technology within the industry to develop economic growth in various divisions.
- Analyzing site traffic including click navigation, shopping patterns, and purchase conversion.
- Assessing the online user experience and developing strategies to increase NPS.
- Maintaining customer communications with weekly reports, news articles, and industry guides.
- Monitoring and maintaining the media budget.
- Preparing and presenting digital marketing reports.

**Requirements**:

- Bachelor’s degree in marketing, communications or related field.
- Previous experience as an online and offline marketing manager.
- In-depth knowledge of digital marketing techniques.
- Experience with social media networking and advertising.
- Knowledge of digital marketing tools, SEO best practices, and brand exposure techniques.
- Excellent communication skills.
- Good interpersonal skills.



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