Branding / Digital Lead Ta

Johnson & Johnson is recruiting for a Branding/Digital Lead - Talent Acquisition, located in Beijing, China or Singapore.

Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 130 years. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people.

With $93.8 billion in 2021 sales, Johnson & Johnson is the world's most comprehensive and broadly-based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices markets. There are more than 260 Johnson & Johnson operating companies employing over 137,000 people and with products touching the lives of over a billion people every day, throughout the world. If you have the talent and desire to touch the world, Johnson & Johnson has the career opportunities to help make it happen.

The Branding/Digital Lead, a member of the J&J Talent Acquisition Team, will connect with TA leadership and recruiters (global and regional), HR and Communications leaders identifying and addressing critical talent attraction needs through our digital platforms. You will be responsible for identify and developing partnership to enable technologies/solutions and new channels to meet our talent strategy agenda, such as our Early in Career programs; develop innovative and creative content connected to our Employer Branding Strategy as well as updating the JnJ Careers social media (Facebook, Instagram and LinkedIn) to convey the corporate culture and employee experience; developing and projecting our Employer Branding. Will report directly to the Head of Talent Acquisition
- Global Marketing and Branding.

**Key Responsibilities**:

- Lead the development of an annual attraction campaigns (lead by regional demands plans) liaising with the regional talent acquisition leads, the global talent engagement team and communications teams, handling the correspondent budget
- Tracking the main channels, preparing, and analyzing metrics and indicators.
- Identify and suggest channels and new ways of interacting with our audience
- Build, handle, and own monthly social content calendar to deliver optimized content for each platform
- Manage performance of our key marketing channels ensuring a strong focus on ROI
- Strengthen the relationship with our followers and internet users, creating a differentiated customer experience and positioning J&J as Employer of Choice
- Own the day-to-day execution of social media strategy on our social channels, including scheduling, posting, and tracking.
- Test, learn and provide insights on what’s working and what’s not, and make content recommendations and action learnings in real time
- Recommend investment level being targeted campaigns
- Deploy global strategy
- Partner with Global Talent Engagement team on initiatives

**Qualifications** Education**:

- Bachelor’s degree with a preference in Communication, Publicity and Advertising, Journalism, Public Relations, or Marketing

**Experience and Skills**:
**Required**:

- Minimum of 5 years of work experience managing social media channels
- Knowledge in image and audio edition tools
- Experience with paid media advertisement (LinkedIn, Facebook, Instagram, others);
- Experience with content creation and strategy
- Planning and communication skills
- Ability with storytelling, structure an engaging narrative and conclude thoughts.
- Demonstrable experience in developing and effectively implementing regional and local attraction strategies to identify diverse talent pools
- Proficient level of English spoken and written
- Strong project management skills - ability to lead project end to end
- Proven success as project leadership
- Proven experience with content and web measurement/ analytics and translating insights into actions
- Ability to be a strong team player with a drive to create a collaborative, positive, and inclusive work environment
- Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability._

**Primary Location**
China-Beijing-Beijing
- **Other Locations**
Asia Pacific-Singapore-Singapore-Singapore

**Organization**
J&J (China) Investments Ltd A- Beijing Branch (7075)

**Job Function**
Human Resources

**Requisition ID**
2206068220W