Lifecycle Marketing Manager

1 day ago

Singapore Nicoll Curtin Group Full time

Location: Singapore
- Salary: NA
- Job Type:Consulting

Posted about 11 hours ago
- **Sector**: Software Development
- **Contact**: Joshua Palsamy
- **Job Ref**: 46367

The company is a Global Software Development MNC which is a well known brand worldwide.

Responsibility
- Ensure CRM strategy is aligned with APAC business objectives, customer segmentation and revenue targets.
- Enhance CRM by defining activation rules, customer segmentation, program benefits and rewards in partnership with the regional Go-to-Market stakeholders.
- Oversee the regional utilization and adaptation of CRM and Marketing Technology platforms like Adobe Marketo to ensure seamless integration and effectiveness in driving campaigns, personalization, and automation.
- Build and maintain customer database: Instrumental in growing our paid member base, understand, engage, and ultimately demonstrate growth in Reach, NPS, engagement, advocacy, and lifetime value.
- Analyze data to derive insights and take steps to achieve regional KPIs for Lifecycle Marketing led engagement and retention success, refine dashboards and monitor KPIs to gather insights on consumer behaviour and drive actionable next steps.
- Lead strategy for product release marketing campaigns and drive expansion and engagement amongst paid members in terms of value.
- Drive adoption of feature releases via APAC flagship events

**SKILLSETS**
- 5+ years of experience designing, launching and managing end to end CRM and loyalty programs with practical working knowledge of targeting, dynamic publishing, journey building, triggers sequencing and A/B testing.
- Structured analytic thinking and taking the time to estimate the impact of initiatives by setting assumptions and validating with data when possible.
- Strong project management skills, strong communication skills and ability to evolve in a matrix environment with various functions across the organization.
- Proven track record of moving metrics.

  • Regional Lifecycle Marketing Manager

    2 weeks ago

    Singapore Axinan Pte Ltd Full time

    We are seeking an experienced marketing individual to join us as we scale up and expand our marketing activities in SEA. You will own and lead Igloos lifecycle marketing strategy and campaigns across our B2B2C, B2C and Ignite business lines to drive adoption, engagement, retention and monetisation with our end customers. Championing Igloo's mission of...

  • Lifecycle Marketing Manager

    2 weeks ago

    Singapore Autodesk Full time

    Job Requisition ID # - 24WD75514 Position Overview As a data-driven Marketing manager in Lifecycle Marketing team, you will join the team that designs and delivers digital engagements across the customer lifecycle, reporting to Sr. Manager Lifecycle Marketing (APJ), hybrid, or onsite. Our team owns/creates/activates impactful marketing strategies, to...

  • Lifecycle Marketing manager

    1 day ago

    Singapore Plaud Full time

    Overview Join to apply for the Lifecycle Marketing Manager (EU) role at Plaud. Location: Europe/Singapore (Remote/Hybrid). We\'re hiring a seasoned Email Marketing Operations Manager to take ownership of our European email marketing programs. This role blends strategic thinking, hands-on execution, and GDPR-compliant practices to elevate customer engagement...

  • Lifecycle Marketing Manager

    7 days ago

    Singapore Plaud Full time

    Description Overview Join to apply for the Lifecycle Marketing Manager (EU) role at Plaud. Location: Europe/Singapore (Remote/Hybrid). We\'re hiring a seasoned Email Marketing Operations Manager to take ownership of our European email marketing programs. This role blends strategic thinking, hands-on execution, and GDPR-compliant practices to elevate customer...

  • Lifecycle Marketing Manager

    1 week ago

    Singapore SLEEK TECH (PTE. LTD.) Full time

    **About Sleek** Sleek is on a mission to revolutionize how entrepreneurs operate their business. We want to give small business owners peace of mind and the power of online solutions to allow them to focus on what they do best - growing their business. As we work for our thousands of customers, we gather millions of data points about their business, and in...

  • Lifecycle Marketing Associate

    5 days ago

    Singapore Aspire Financial Technologies Full time

    Aspire is the leading all-in-one finance operating system for growing businesses in South-East Asia. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups to realise their full potential. Founded in 2018 by former Lazada founders and executives, **Aspire has raised over USD 200M+...

  • Head of CRM

    6 days ago

    Singapore LONGEVITY & LIFESTYLE MEDICAL PTE. LTD. Full time

    **About LLMG** Longevity & Lifestyle Medical Group (LLMG) is redefining preventative healthcare by integrating precision medicine, digital tools, and lifestyle interventions in a seamless ecosystem. Our flagship centre in Singapore combines a medical clinic with a next-generation lifestyle facility, supported by AI, health coaching, and the latest in...

  • Senior Performance Marketing Manager

    7 days ago

    Singapore Reap Full time

    Senior Performance Marketing Manager (Paid & Lifecycle)Join Reap as the Senior Performance Marketing Manager (Paid & Lifecycle) and drive paid acquisition and lifecycle performance across web, paid media, and marketing automation. Reap is a global financial technology company headquartered in Hong Kong with employees across multiple countries. We enable...

  • Senior Lifecycle Marketing Executive

    5 days ago

    Singapore GetGo Technologies Pte. Ltd. Full time

    **About GetGo Technologies**: GetGo is Singapore’s largest and fastest growing carsharing platform that enables everyone with the freedom to drive, without the burden of ownership. Our vision is to be APAC’s #1 carsharing platform as we seek to create a mobility ecosystem that’s shared and sustainable for all. **About the Role**: This role is based in...

  • Growth Specialist

    3 days ago

    Central Singapore Emprego SG Full time

    **Location** - Singapore, Central Singapore**Job Type** - Full Time**Salary** - $3,000 - $3,500 Per Month**Date Posted** - 46 minutes agoAdditional Details **Job ID** - 112994**Job Views** - 1Roles & Responsibilities **WhatsApp**:(Requires log in to see phone number)** (Anne)** - 5 days, 9:30am - 6:30pm - Location: Eunos - $3000 -...