Senior Lifecycle Marketing Executive

5 days ago

Singapore GetGo Technologies Pte. Ltd. Full time

**About GetGo Technologies**:
GetGo is Singapore’s largest and fastest growing carsharing platform that enables everyone with the freedom to drive, without the burden of ownership. Our vision is to be APAC’s #1 carsharing platform as we seek to create a mobility ecosystem that’s shared and sustainable for all.

**About the Role**:
This role is based in Singapore and will be part of GetGo’s highly energetic and dynamic marketing team supporting Singapore and other upcoming markets.

**Day to Day Activities**:

- Support the development and growth of Lifecycle Marketing initiatives across all channels and markets
- Own key metrics for user activation, engagement and retention
- Plan, execute, and optimise user engagement campaigns to activate new users, retain existing users and increase brand loyalty
- Design and evaluate experiments and A/B tests, set goals, track performance, and report on results
- Monitor and transform raw data into actionable insights
- Work alongside brand and creative teams to ensure best-in-class content and campaigns for lifecycle marketing
- Partner with data analytics, technology and other teams to build up and improve lifecycle marketing capabilities
- Provides guidance to junior roles in the team as and when applicable and oversees their performance to ensure goals are met

**About You**:

- Understand the customer lifecycle concept and possess working knowledge in developing marketing campaigns for loyalty and retention programs
- Experience working across digital channels including mobile app and website
- Analytical and results-focused with a keen eye for customer behaviour
- A highly effective communicator and the ability to work effectively with a wide range of stakeholders
- Familiarity with orchestrating campaigns using marketing automation platforms, e.g. CleverTap, Braze, or other similar platforms
- Sound knowledge of Excel (PowerBI or Tableau is a plus)
- Proficiency in HTML and CSS is a plus
- Strong alignment with our GetGo Values:

- Get it going
- Stay curious and humble
- Drive Innovation & Improvement
- Keep it simple
- Empathise Deeply
- Collaborate for success
- Enjoy the ride

**What We Offer**:

- Vibrant, fun, and dynamic working environment
- Medical benefits including health insurance, leave enhancement benefits, etc.
- Staff discount when driving with GetGo
- Training and development courses
- Contributing part of the success in building a fast growing car sharing platform

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