Lifecycle Marketing Manager

5 days ago

Singapore Workstream Full time

Workstream is a mission-driven company that believes in building premium, modern software solutions for hourly businesses. There are 2.7 billion hourly workers, who make up 80% of the global workforce, but they've been heavily underserved by technology and deserve better. We help local businesses around you hire, manage, and pay qualified workers.

Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. At series B, we are quickly expanding our product portfolio. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.
- Own campaign execution, including list segmentation, template design, copywriting, and calls to action that convert.
- Analyze performance across key metrics (open rates, click-through rates, conversion, unsubscribe rates, etc.) to continuously test, iterate, and improve.
- Partner with Sales, Marketing, Customer Success, and Partnerships to deliver relevant messaging and drive seamless handoffs between lifecycle stages.
- Develop and maintain documentation, playbooks, and roadmaps for lifecycle processes, campaigns, and experiments.
- Maintain database health—reducing list decay, ensuring deliverability, and driving high-quality engagement.
- Identify new opportunities to personalize the customer journey and create moments of delight that build long-term loyalty.

**Who You Are**:

- Highly analytical and comfortable using data to drive decisions; experienced in A/B testing, segmentation, and campaign reporting.
- Proficient in marketing automation platforms—especially HubSpot—and familiar with CRM and web analytics tools.
- An excellent communicator and writer, with a strong sense of voice, clarity, and persuasive messaging.
- Deeply customer-focused and skilled at translating audience insights into tailored marketing experiences.
- Organized and process-oriented; you can manage multiple campaigns and priorities with attention to detail.
- A self-starter who thrives in a collaborative, fast-paced, and dynamic environment.
- Bonus: experience with SMS, in-app messaging, or multi-channel orchestration tools.

**Additional Information**

Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are committed to the full inclusion of all qualified individuals.

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