Associate Director, Global Growth, Lifecycle

About the team Growth & Revenue Systems in Strategy & Operations is a new team focused on driving experimentation across marketing, sales, and product to accelerate growth, and innovating on core revenue systems (CRM, Marketing automation) to maximise effectiveness of our teams. We are a mixed group of colleagues spanning commercial, engineering, data, and marketing passionate about driving rapid impact. We leverage data insights, sharp problem‐solving skills, and a deep understanding of the business to optimize processes, identify growth opportunities, and ensure Airwallex operates efficiently and effectively at scale. What you'll do We're looking for an Associate Director, Global Growth, Lifecycle to own and optimise the full customer journey. In this role, you'll turn data into insights and insights into measurable growth — improving conversion, activation, and retention across the funnel. You'll lead a growing team, partner cross‐functionally, and evolve lifecycle from execution into a strategic growth lever. This role is based in Singapore. Responsibilities Set and execute lifecycle strategy - Define and execute campaigns that drive conversion, activation and retention across the customer journey Optimise performance with data - Build a rigorous test‐and‐learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes Lead and develop a team - Guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality Drive cross‐functional impact - Partner with Product, Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine Make lifecycle a strategic growth lever across the funnel - Champion lifecycle marketing as a growth lever and help evolve the team's scope from execution to optimisation, insights, and strategic influence across the funnel Who you are We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory. Minimum qualifications 10+ years' experience in Growth, with at least 3 years managing a team. Strategic problem solving: Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives. Analytical toolkit: Advanced analytical skills with the ability to interpret data, diagnose performance drivers, and develop data‐backed recommendations. Marketing exposure: Understanding of lifecycle marketing, with hands‐on experience designing and executing programs that drive customer conversion, activation, and retention. Creativity and user focus: Combines creative thinking with data‐driven insight to deliver user‐centric content that engages and drives action across lifecycle touchpoints. Leadership: Experience leading projects or teams, with the ability to coach others and raise performance standards. Communication: Structured, persuasive communicator comfortable influencing senior stakeholders. Bias to action: Entrepreneurial mindset with a track record of delivering results in fast‐paced, dynamic environments. Bachelor's degree in a relevant field. Preferred qualifications Experience in fintech, product‐led growth, or B2B SaaS. Experience in fast‐paced environments, preferably within a startup or scale‐up. Advanced degree (MBA or Master's) is a plus. Experience with SQL or close collaboration with data teams preferred. Hands‐on experience in Lifecycle/CRM marketing. #J-18808-Ljbffr