Senior Performance Marketing Manager

Senior Performance Marketing Manager (Paid & Lifecycle)Join Reap as the Senior Performance Marketing Manager (Paid & Lifecycle) and drive paid acquisition and lifecycle performance across web, paid media, and marketing automation. Reap is a global financial technology company headquartered in Hong Kong with employees across multiple countries. We enable financial connectivity and access for businesses worldwide by combining traditional finance with stablecoins for efficient money movement. Through our stablecoin-powered corporate cards, payments, and expense management tools, we streamline financial operations and help businesses scale. Our APIs enable businesses to integrate stablecoin-enabled finance into their own products and services—from issuing Visa cards to facilitating cross-border payments. Backed by leading investors including Index Ventures and HashKey Capital, Reap is building the future of borderless, stablecoin-enabled finance. Ideal Candidate You want to be part of an innovative high-growth company You constantly seek to up your game and go beyond business as usual You’re a creative thinker and thrive on experimenting with new ideas You're a vocal team player who's ready to roll up your sleeves and get hands-on You have a track record of delivering results on time You’re self-motivated and thrive in a fast-paced environment You’re able to perform effectively in a hybrid workplace Responsibilities Channel ownership & budgeting: Own search, social, display, affiliates, and content syndication; set quarterly budget/MER guardrails. Acquisition strategy: Build media mix, audience strategy, and offer frameworks tailored to different regions (market/language localization, platforms). Lead performance marketing campaigns across paid channels with daily tracking, testing, and a focus on LTV/CAC optimization. Lifecycle Performance: Design and optimize email/in-app/CRM journeys (HubSpot) to improve activation, re-activation, and expansion. Experimentation & CRO: Run a structured backlog of A/B tests (ads, offers, LPs, forms, onboarding nudges). Attribution: Implement GA4, GTM, server-side tagging, MMP/CDP; drive incrementality testing and weekly reporting. Creative strategy: Set hypotheses, briefs, and feedback loops for assets; build a steady creative testing cadence. Compliance: Partner with Legal/Compliance to ensure claims, financial promotions, and crypto/stablecoin language meet internal standards and local regulations. Market intelligence: Translate insights (verticals, use cases, competitors) into targeting, offers, and messaging. Qualifications 6–10 years with 4+ years hands-on performance ownership (search/social/display) with budget accountability. Fintech (corporate cards, payments) and/or crypto/stablecoin/blockchain experience. Proven CRO experience across landing pages/forms and funnel diagnostics. Proficiency with ad platforms: Google Ads, LinkedIn, X/Meta, Telegram, Reddit, niche publishers (flexible). CRM/Marketing Automation (HubSpot) and audience segmentation. GA4, GTM, UTMs, server-side tagging basics; experience with attribution and incrementality testing. Proficiency with analytical tools (Metabase, Google Analytics) and creative tools (Figma, Adobe). Comfortable working across global time zones in a hybrid model. Compliance & Risk All external materials follow internal review and local regulations for financial promotions and stablecoin terminology. We avoid investment-advice language and use approved claims only. Application Instructions After submitting your application, please check your inbox for a confirmation email. If you don’t see it, kindly check your spam or junk folder and adjust your settings to ensure future communication reaches your inbox. #J-18808-Ljbffr