Strategic Retail Marketing Director
19 hours ago
**US-based (ideally East Coast)**
**c$200-225k plus benefits.**
**Strategic Retail Marketing Director**
A US-based food tech business that is a leader in technology solutions to prevent food waste and food loss, is seeking an experienced senior marketing professional for a highly strategic role.
As part of a newly created team, you will be responsible for developing a go-to-market strategy for the Retail and Foodservice channels, which includes a highly developed digital solution and driving awareness of the brand and technology within those customers. You will also own the execution of tactics. This is a pivotal role for the business and requires someone with proven success in developing insightful, impactful, and strategic long-term B2B marketing plans for a portfolio of brands, with food supply chain or retail network connections being an advantage.
**Key Skills & Experience**:
- icant senior level global strategic B2B marketing experience from CPG, Pharma, or the retail/foodservice industries
- An ability to develop and execute global positioning, pricing, branding, and core brand messages
- Multi-channel marketing comms development experience across all channels including print, event, social, paid media, digital content, PR, partner marketing
- International experience in working across multiple regions in global cross-functional teams
- Strong financial analytical skills with experience in creating forecasts and business cases and solving complex problems
- Ability to interact with and influence senior-level stakeholders
- Ma
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