Manager, CRM

4 days ago

Singapore Sephora Full time

Organisation

Sephora, a division of LVMH - Moët Hennessy Louis Vuitton global luxury leader, is a global leader in beauty retailing. It successfully operates more than two thousand points of sale across Americas, Europe, Middle East and Asia. Its aim is to animate the most loved beauty community in the world.

The Sephora SEA Retail activity spans over 6 countries (Singapore, Malaysia, Indonesia, Thailand, India and Australia) with 50+ stores and boasts some global flagships as Ion in Singapore or Pitt Street in Sydney. The business unit has experienced rapid growth in the region with many more stores and countries to come.

Today, Sephora SEA retail has close to 1300 employees across the 4 direct markets (Singapore, Malaysia, Thailand and Australia) including the Regional HQ in Singapore and the local HQs in all 4 countries.

**Responsibilities**:

- Build the 360° CRM action plan (offers, sequence of communications, targeting, channels of contact) to achieve customer retention and loyalty KPIs. Use data analytics and Test & Learn methodology (A/B testing) to optimize targeting and campaign performance (offers, sequence of communications, segmentation targeting, and channels of contact).
- Analyze and understand customers’ behavior and partner with other functions such as Ecommerce, PR & Social Media, Animation & Brand Planning, and Brick & Mortar teams to develop and execute integrated CRM action plans
- Manage all CRM programs, campaigns and the budget of CRM and loyalty activities.
- Ideate and manage member acquisition and retention campaigns including campaign design, communication and

measurement of objectives, costs, external vendors management. tools & technology, data and process initiatives to improve our ability to understand and engage the customer.
- Define customer loyalty strategies on an ongoing basis to consistently increase engagement and

maximize customer lifetime value (multi
- channels, personalization, Gold member’s exclusive offers, loyalty events)
- Ensure that there is a steady supply of attractive rewards for the Sephora Beauty Pass Program, gifts and product samples in the pipeline through coordination with the supporting functions.
- Execute post-mortem analysis on commercial campaigns, member campaigns, and rewards traction in order to determine success of campaigns and initiatives.
- Collaborate with partners in order to drive recruitment and retainment goals for country, including bank partners and Buy Now Pay Later payment partners.
- Train & motivate stores in partnership with the store team, to meet goals and maintain a high level of

quality in terms of customer’s relationship including retention, reactivation and new customer recruitment.
- Be accountable to deliver insights and CRM KPIs for the country to the country team and regional teams.

**Required Skills**:

- SQL and relational database proficiency
- Strong commercial acumen, preferably with retail and e-commerce experience
- Ability to communicate complex ideas with clarity for stakeholders at all levels
- Strong presentation and consulting skills
- Working knowledge of digital marketing technologies
- Salesforce Marketing Cloud experience an advantage

Personal Attributes:

- Enthusiastic, keen to learn, with a passion for self-development
- Problem solving skills + creativity
- Enjoys working with others and getting stuck in across a range of projects & challenges
- Good sense of humor and ability to stay calm in a storm

  • CRM Manager

    4 days ago

    Singapore CHARLES & KEITH (SINGAPORE) PTE. LTD. Full time

    The Customer Relationship Management Manager will be responsible for the realization of organisation’s total CRM strategy and be the core owner for the implementation of programs and processes to analyse customer needs, drive sales and create an overall positive customer experience. **Responsibilities**: - Plays the main role of managing the business’s...

  • CRM Manager

    2 weeks ago

    Singapore FORIS ASIA PTE. LTD. Full time

    **CRM Manager/Senior CRM Manager**: About the Role: **Responsibilities**: - Develop best practices and targeting strategies for customer lifecycle campaigns (activation, retention, upsell, cross-sell, churn management, etc) in collaboration with Product, Marketing, Technical and Legal teams, through data-driven methods - Map user journeys and optimize...

  • CRM Manager

    4 days ago

    Singapore Top Bridal Pte Ltd Full time

    As a CRM Manager, you will play a pivotal role in enhancing our customer relationships by leveraging CRM tools and analytics. Your primary focus will be to analyze customer behavior, understand their needs, and ensure a seamless experience throughout their journey. By utilizing your expertise in CRM systems, you will contribute to the growth of our customer...

  • CRM Manager

    1 week ago

    Singapore VALENTINO SINGAPORE PTE. LTD. Full time

    **Objective of role**: - Ensure efficiency and consistency of retail processes across all SEA/AU stores. - Oversees the CRM department with key focus on data accuracy, clienteling actions and service excellence. **Key accountabilities**: - CRM - Work with global team and marketing to conceptualize CRM strategies - Analyse CRM data and work with Marketing...

  • CRM Manager

    2 weeks ago

    Singapore Venture Smarter Full time

    The Role:  Company: Venture SmarterLocation: Remote / Work from HomeSalary: $1,200 – $1,500 USD per month (depending on experience)About UsVenture Smarter is a forward-thinking consultancy helping businesses streamline operations, improve client engagement, and scale smarter. We're seeking a skilled CRM Manager to oversee and optimize our customer...

  • CRM Manager

    2 weeks ago

    Singapore Richemont Luxury Full time

    Founded in Florence in 1860 , Panerai honors its rich heritage rooted in its origins as a workshop, shop, and watchmaking school. Building on these foundations, the brand has become renowned for its innovative, professional tool watches and high-precision instruments. Originally developed in secrecy for the Italian Navy and unveiled to the public in 1993 ,...

  • CRM Project Manager

    6 days ago

    Singapore TUV SUD ASIA PACIFIC PTE. LTD. Full time

    **Key Responsibilities** Lead-to-Quote Process Governance: - Govern the Lead-to-Quote process and ensure that it is standardized / implemented within the Group across all users of MS Dynamics. Regional champions and market rollout: - Act as an advocate for Microsoft Dynamics CRM, promoting its benefits and ensuring users understand how it can improve...

  • CRM Project Manager

    6 days ago

    Singapore TÜV SÜD Asia Pacific Full time

    **Tasks** - Lead-to-Quote Process Governance - Govern the Lead-to-Quote process and ensure that it is standardized / implemented within the Group across all users of MS Dynamics. - Regional champions and market rollout: - Act as an advocate for Microsoft Dynamics CRM, promoting its benefits and ensuring users understand how it can improve their productivity...

  • CRM Manager Apac

    6 days ago

    Singapore Merlin Entertainments Full time

    **CRM Manager APAC**: - Job ID - 2025-8291 - Brand - Merlin Entertainments - Corporate - Employment Type - Full-Time - Location - JP-Tokyo **What you'll bring to the team**: **Campaign Execution & Management**: - Assist in the execution and delivery of CRM campaigns, ensuring they are tailored to specific customer segments and aligned with business...

  • CRM Account Managers

    2 days ago

    Singapore CPR Vision Management Pte Ltd Full time

    **Your Responsibilities**: - Provide strong CRM-related strategies to clients (Retail-FMCG) with emphasis on retaining and growing clients’ customer base through the use of analytical data that supports the clients’ marketing focus. - Develop and grow the relationship with existing key accounts in Customer Retention & Loyalty by managing the client’s...